Ballantine and P-R join forces
Ballantine and P-R join forces
CLOVIS, CA -- Ballantine Produce Co. Inc. and P-R Farms Inc. have announced a strategic arrangement whereby, beginning with the current growing season, Ballantine will manage the farming and be responsible for the packing and marketing of P-R Farms' stone fruit.
The implementation of this plan allows P-R Farms, under the management of Patrick V. Ricchiuti and his son, Vincent Ricchiuti, to strengthen its position as a leading producer of almonds. This agreement will also enable expansion of Ballantine's marketing programs while maintaining services for P-R Farms' stone fruit customer base both domestically and internationally.
"This business opportunity will enhance our ability to focus on the advancement of our almond growing, hulling, shelling and packing operation," P-R Farms President Patrick V. Ricchiuti said in an April 17 statement. "In addition, we will continue to increase crop diversification favorable to market demands while furthering our family's involvement in land development."
Jerry DiBuduo of Ballantine added in the statement, "P-R Farms has a long- established farming methodology that ties the production to the needs of specific niche markets, with particular focus on specialty varieties and key export markets that require very specific products, all adding to their strength. We expect to capitalize on and marry this with our pre-existing supplies and increased focus in these niche areas."
Ballantine President David Albertson added, "We are proud to be able to provide the stewardship to preserve and grow the value of the significant tree fruit farming tradition of the Ricchiuti family."
The implementation of this plan allows P-R Farms, under the management of Patrick V. Ricchiuti and his son, Vincent Ricchiuti, to strengthen its position as a leading producer of almonds. This agreement will also enable expansion of Ballantine's marketing programs while maintaining services for P-R Farms' stone fruit customer base both domestically and internationally.
"This business opportunity will enhance our ability to focus on the advancement of our almond growing, hulling, shelling and packing operation," P-R Farms President Patrick V. Ricchiuti said in an April 17 statement. "In addition, we will continue to increase crop diversification favorable to market demands while furthering our family's involvement in land development."
Jerry DiBuduo of Ballantine added in the statement, "P-R Farms has a long- established farming methodology that ties the production to the needs of specific niche markets, with particular focus on specialty varieties and key export markets that require very specific products, all adding to their strength. We expect to capitalize on and marry this with our pre-existing supplies and increased focus in these niche areas."
Ballantine President David Albertson added, "We are proud to be able to provide the stewardship to preserve and grow the value of the significant tree fruit farming tradition of the Ricchiuti family."
