Ocean Mist kicks off season with marketing activities
Ocean Mist kicks off season with marketing activities
Castroville, CA-based Ocean Mist Farms is sparking the beginning of the peak artichoke season with several new marketing activities this spring.
With good-size artichokes and strong volume projected, Ocean Mist Farms is supporting sales with activities such as in-store demos, grower appearances, display contests and consumer outreach focused on educating shoppers about how to eat artichokes.
"Reinforcing the health benefits of artichokes for current users and creating trials with new users is our primary goal," Kori Tuggle, director of marketing for Ocean Mist Farms, said in a press release. "It is a great opportunity to show people at the store level new and easy ways to serve a fresh artichoke."
Ocean Mist Farms created four new seasonal recipe cards that are being inserted in packages of fresh artichokes. The first recipe, Chili & Chokes, uses steamed artichoke leaves instead of tortilla chips for dunking in chili.
Ocean Mist Farms is also rolling out a new two-count clamshell package designed to drive incremental sales. The new package, along with the seasonal recipe cards, will be available at the firm's booth (No. 4323) at the United show in Las Vegas.
With good-size artichokes and strong volume projected, Ocean Mist Farms is supporting sales with activities such as in-store demos, grower appearances, display contests and consumer outreach focused on educating shoppers about how to eat artichokes.
"Reinforcing the health benefits of artichokes for current users and creating trials with new users is our primary goal," Kori Tuggle, director of marketing for Ocean Mist Farms, said in a press release. "It is a great opportunity to show people at the store level new and easy ways to serve a fresh artichoke."
Ocean Mist Farms created four new seasonal recipe cards that are being inserted in packages of fresh artichokes. The first recipe, Chili & Chokes, uses steamed artichoke leaves instead of tortilla chips for dunking in chili.
Ocean Mist Farms is also rolling out a new two-count clamshell package designed to drive incremental sales. The new package, along with the seasonal recipe cards, will be available at the firm's booth (No. 4323) at the United show in Las Vegas.