Pro*Act names Steve Finberg its new VP of sales and marketing
Pro*Act names Steve Finberg its new VP of sales and marketing
PRO*ACT, a Monterey, CA-based leading fresh produce supplier to the foodservice industry, announced that it has appointed Steve Finberg vice president of sales and marketing.
He will assume these responsibilities from Brad Young, who recently stepped down to assume leadership of Incredible Fresh in Naples, FL, one of PRO*ACT?s 44 distribution companies.
Mr. Finberg has more than 15 years of experience in the industry with increasing responsibilities from upper management to executive leadership roles. He comes to PRO*ACT from L&M Cos., where he most recently held the position of vice president of sales. Prior to his tenure with L&M, Mr. Finberg was executive vice president and Chief Operating Officer of DiMare Fresh.
PRO*ACT provides consolidated produce and perishable distribution, sourcing and technology programs to foodservice operators through its network of distributors from over 66 distribution centers nationwide. Mr. Finberg will be responsible for developing, managing and executing the company sales and marketing plan to expand its leadership position in the perishable distribution category.
Steve Grinstead, president and Chief Executive Officer of PRO*ACT, said in a release, "Steve?s extensive background in produce, both sales and operations, and his experience in all aspects of the fresh food distribution business will bring tremendous benefits and opportunities to PRO*ACT as we continue to expand our organization. We are excited to have Steve join our dedicated and committed executive management group and look forward to all that he will bring to the team."
He will assume these responsibilities from Brad Young, who recently stepped down to assume leadership of Incredible Fresh in Naples, FL, one of PRO*ACT?s 44 distribution companies.
Mr. Finberg has more than 15 years of experience in the industry with increasing responsibilities from upper management to executive leadership roles. He comes to PRO*ACT from L&M Cos., where he most recently held the position of vice president of sales. Prior to his tenure with L&M, Mr. Finberg was executive vice president and Chief Operating Officer of DiMare Fresh.
PRO*ACT provides consolidated produce and perishable distribution, sourcing and technology programs to foodservice operators through its network of distributors from over 66 distribution centers nationwide. Mr. Finberg will be responsible for developing, managing and executing the company sales and marketing plan to expand its leadership position in the perishable distribution category.
Steve Grinstead, president and Chief Executive Officer of PRO*ACT, said in a release, "Steve?s extensive background in produce, both sales and operations, and his experience in all aspects of the fresh food distribution business will bring tremendous benefits and opportunities to PRO*ACT as we continue to expand our organization. We are excited to have Steve join our dedicated and committed executive management group and look forward to all that he will bring to the team."