PMA releases safe produce handling messages in Spanish
PMA releases safe produce handling messages in Spanish
Since 1998, the Produce Marketing Association, based in Newark, DE, has addressed food safety at the consumer level through its financial support of the Partnership for Food Safety Education, a non-profit membership organization dedicated to educating consumers at home and at work about safe food handling.
During PMA?s Fresh Summit 2004 in Anaheim, CA, PMA and the PFSE unveiled produce-specific safe handling messages for consumers; now, these valuable consumer-education tools have been released in Spanish.
?Adding Spanish versions of the safe produce-handling messages enhances the usability and extends the reach of these key education resources," said PMA Vice President of Government Relations Kathy Means. "As consumers heed the advice given in the new dietary guidelines and add more fruits and vegetables to their lifestyles, it is critically important that they know how to properly handle produce safely and properly. Plus, PMA members and our board of directors said they wanted these safety tools in Spanish, and we?re pleased to make that possible."
The safety messages revolve around Check, Clean, Separate, Cook, Chill and Throw Away. Outreach tools (available in both English and Spanish) have been developed for use by industry members as well as consumer influencers such as extension officers. Web-based offerings will consist of a brochure and a flyer with room for a company or agency logo, a draft news release, PowerPoint presentations, downloadable graphics, and idea-generator lists. They are available on the Internet at http://portal.fightbac.org/pfse/toolsyoucanuse/spanishm aterials/. PMA encourages members who conduct community outreach programs to consider including these materials in their efforts.
PMA was a founding member of the partnership, and PMA President Bryan Silbermann serves on the PFSE board of directors. PMA served on the partnership work group that developed the messages and is providing funding for material dissemination.
During PMA?s Fresh Summit 2004 in Anaheim, CA, PMA and the PFSE unveiled produce-specific safe handling messages for consumers; now, these valuable consumer-education tools have been released in Spanish.
?Adding Spanish versions of the safe produce-handling messages enhances the usability and extends the reach of these key education resources," said PMA Vice President of Government Relations Kathy Means. "As consumers heed the advice given in the new dietary guidelines and add more fruits and vegetables to their lifestyles, it is critically important that they know how to properly handle produce safely and properly. Plus, PMA members and our board of directors said they wanted these safety tools in Spanish, and we?re pleased to make that possible."
The safety messages revolve around Check, Clean, Separate, Cook, Chill and Throw Away. Outreach tools (available in both English and Spanish) have been developed for use by industry members as well as consumer influencers such as extension officers. Web-based offerings will consist of a brochure and a flyer with room for a company or agency logo, a draft news release, PowerPoint presentations, downloadable graphics, and idea-generator lists. They are available on the Internet at http://portal.fightbac.org/pfse/toolsyoucanuse/spanishm aterials/. PMA encourages members who conduct community outreach programs to consider including these materials in their efforts.
PMA was a founding member of the partnership, and PMA President Bryan Silbermann serves on the PFSE board of directors. PMA served on the partnership work group that developed the messages and is providing funding for material dissemination.
