CAIA reaches 45 million consumers through magazine food pages
CAIA reaches 45 million consumers through magazine food pages
Programs geared to food editors by the Chilean Avocado Importers Association resulted in more than 26 pages of coverage in the nation's top food, women's and consumer magazines during the 2007-08 Chilean season.
Maggie Bezart, marketing director of the association, met with magazine food editors in New York, Des Moines, IA, and Birmingham, AL, in March of 2007 to present information about the Chilean season, about Chilean quality and the versatility of Chilean Hass avocados. The meetings included a presentation from Chilean chef and author of The Chilean Kitchen, Ruth Van Waerebeeke.
In New York, the association presented to more than 30 food editors at the prestigious Institute for Culinary Education.
In Birmingham, AL, 26 editors from Cooking Light, Southern Living and Health heard the Chilean Hass avocado message. In Des Moines, IA, 25 editors from Better Homes & Gardens and other Meredith publications, as well as with the entire food staff of Cuisine magazine, heard the CAIA message.
Features, photos and recipes appeared in magazines throughout the fall and winter, reaching 45,508,425 food-buying consumers who are CAIA's target audience. The equivalent ad value of these features is more than $3.5 million. "We know that these magazines influence consumers," Ms. Bezart said in a press release. "We were delighted with the editor response to our program and messages. We'll be going back to New York and Birmingham this March, to maintain the valuable momentum created by this important program."
Maggie Bezart, marketing director of the association, met with magazine food editors in New York, Des Moines, IA, and Birmingham, AL, in March of 2007 to present information about the Chilean season, about Chilean quality and the versatility of Chilean Hass avocados. The meetings included a presentation from Chilean chef and author of The Chilean Kitchen, Ruth Van Waerebeeke.
In New York, the association presented to more than 30 food editors at the prestigious Institute for Culinary Education.
In Birmingham, AL, 26 editors from Cooking Light, Southern Living and Health heard the Chilean Hass avocado message. In Des Moines, IA, 25 editors from Better Homes & Gardens and other Meredith publications, as well as with the entire food staff of Cuisine magazine, heard the CAIA message.
Features, photos and recipes appeared in magazines throughout the fall and winter, reaching 45,508,425 food-buying consumers who are CAIA's target audience. The equivalent ad value of these features is more than $3.5 million. "We know that these magazines influence consumers," Ms. Bezart said in a press release. "We were delighted with the editor response to our program and messages. We'll be going back to New York and Birmingham this March, to maintain the valuable momentum created by this important program."
