The Salad Farm moves forward with additions to product line
The Salad Farm moves forward with additions to product line
PRUNEDALE, CA -- The Salad Farm, here, is enjoying its salad days. The company launched in August and already has exceeded its two-year target expectations, said Lex Camany, president of the firm.
Mr. Camany was the founder and sales manager of Salinas, CA-based Classic Salads before launching The Salad Farm. His wife, Joyce, also had worked at Classic Salads before joining her husband in the new venture as head of food safety and procurement.
The Salad Farm ships spring mix, baby spinach, cello spinach and baby arugula throughout the United States and Canada. The company lined up growers and serves as the sales and processing arm. It is not contracted in its sales and therefore can offer a consistently high-quality supply to its customers as well as excellent service, Mr. Camany said.
The Salad Farm will do custom blends in spring mix in any sizes and packs, Mr. Camany said. The company handled only foodservice accounts at first, but it is introducing its first retail pack: a 12-count, 10-ounce cello spinach pack. The company also offers a four-count, 2.5-ounce cello teen spinach pack.
Mr. Camany said that the company's success is owed in large part to its offering fresh product with efficient delivery.
"The product is dry and fluffy," Mr. Camany said, adding that the company handles product "differently" to achieve a desirable level of dryness. It processes and ships product out of both Salinas and Yuma, AZ. In Yuma, The Salad Farm ships out of Red River Cooling. The company is third-party audited by PrimusLabs, is certified by the American Institute of Baking and is a member of the California Leafy Greens Marketing Agreement.
All the company's business to date has been in the East, Mr. Camany said. "The agriculture industry is relationships and friendships," Mr. Camany said, adding that he's been overwhelmed by the support he's received in his new venture. The company has two labels -- "The Salad Farm" and "Emerald" -- and on April 1 will introduce "Ruby Organics," a new label that will coincide with its rollout of an organic line.
Ana Paco joined The Salad Farm in early February after a dozen years in sales for nearby Natural Selection Foods. She will handle organic sales for The Salad Farm.
On April 1, The Salad Farm will introduce a one-pound clamshell for spring mix and spinach.
Mr. Camany was the founder and sales manager of Salinas, CA-based Classic Salads before launching The Salad Farm. His wife, Joyce, also had worked at Classic Salads before joining her husband in the new venture as head of food safety and procurement.
The Salad Farm ships spring mix, baby spinach, cello spinach and baby arugula throughout the United States and Canada. The company lined up growers and serves as the sales and processing arm. It is not contracted in its sales and therefore can offer a consistently high-quality supply to its customers as well as excellent service, Mr. Camany said.
The Salad Farm will do custom blends in spring mix in any sizes and packs, Mr. Camany said. The company handled only foodservice accounts at first, but it is introducing its first retail pack: a 12-count, 10-ounce cello spinach pack. The company also offers a four-count, 2.5-ounce cello teen spinach pack.
Mr. Camany said that the company's success is owed in large part to its offering fresh product with efficient delivery.
"The product is dry and fluffy," Mr. Camany said, adding that the company handles product "differently" to achieve a desirable level of dryness. It processes and ships product out of both Salinas and Yuma, AZ. In Yuma, The Salad Farm ships out of Red River Cooling. The company is third-party audited by PrimusLabs, is certified by the American Institute of Baking and is a member of the California Leafy Greens Marketing Agreement.
All the company's business to date has been in the East, Mr. Camany said. "The agriculture industry is relationships and friendships," Mr. Camany said, adding that he's been overwhelmed by the support he's received in his new venture. The company has two labels -- "The Salad Farm" and "Emerald" -- and on April 1 will introduce "Ruby Organics," a new label that will coincide with its rollout of an organic line.
Ana Paco joined The Salad Farm in early February after a dozen years in sales for nearby Natural Selection Foods. She will handle organic sales for The Salad Farm.
On April 1, The Salad Farm will introduce a one-pound clamshell for spring mix and spinach.
