Mann Packing launching Swing into Spring promotion
Mann Packing launching Swing into Spring promotion
Mann Packing Co., based in Salinas, CA, is gearing up to Swing Into Spring with a new on-pack offer promotion.
Starting March 10, Mann will place instant redeemable coupons on 250,000 packages of its eight-ounce sugar snap peas and gourmet snow peas. This is one of five on-pack offers Mann is planning in 2008 to encourage trial and build sales of its cut-vegetable products.
"The data show that this level of offer resonates with consumers," Lorri Koster, vice president of marketing, said in a press release. "The timing - just before Easter - will help build volume and bring new shoppers into the category."
For more information about Mann's Swing into Spring promotion, visit www.veggiesmadeeasy.com.
Starting March 10, Mann will place instant redeemable coupons on 250,000 packages of its eight-ounce sugar snap peas and gourmet snow peas. This is one of five on-pack offers Mann is planning in 2008 to encourage trial and build sales of its cut-vegetable products.
"The data show that this level of offer resonates with consumers," Lorri Koster, vice president of marketing, said in a press release. "The timing - just before Easter - will help build volume and bring new shoppers into the category."
For more information about Mann's Swing into Spring promotion, visit www.veggiesmadeeasy.com.