Nager joins Domex Superfresh
Nager joins Domex Superfresh
Produce veteran Howard Nager was recently named vice president of marketing at Domex Superfresh Growers in Yakima, WA.
The announcement from Domex said that Mr. Nager is responsible for "all marketing and category-management functions related to building brand awareness and loyalty with both the trade and consumer, as well as developing those programs targeted to increase consumption of the company's apple, pear, cherry and summer fruit crops."
In his new position, Mr. Nager will work closely with Domex's grower base in addition to various commodity boards and industry organizations. He will also join the company's senior management team in setting strategic direction.
The longtime industry member brings extensive marketing experience to the job, having worked in sales and marketing programs for both produce and consumer packaged goods products. Most recently, he was vice president of sales and marketing for Maui Pineapple Co. Prior to that, he was with Sunsweet Growers, Pacific Fruit, Del Monte Fresh Produce and Dole Fresh Fruit.
"Howard's broad knowledge of the produce industry and his management and leadership skills will greatly assist Domex Superfresh Growers category growth strategy for both our conventional and organic products," Domex President Robert Kershaw said in a statement. "Our vision is that we will be the best in the world at connecting tree fruit growers to consumers, while staying true to the founding principles of the last four generations, which are honesty, a sense of urgency and integrity. We look forward to Howard's leadership in many of these areas."
The announcement from Domex said that Mr. Nager is responsible for "all marketing and category-management functions related to building brand awareness and loyalty with both the trade and consumer, as well as developing those programs targeted to increase consumption of the company's apple, pear, cherry and summer fruit crops."
In his new position, Mr. Nager will work closely with Domex's grower base in addition to various commodity boards and industry organizations. He will also join the company's senior management team in setting strategic direction.
The longtime industry member brings extensive marketing experience to the job, having worked in sales and marketing programs for both produce and consumer packaged goods products. Most recently, he was vice president of sales and marketing for Maui Pineapple Co. Prior to that, he was with Sunsweet Growers, Pacific Fruit, Del Monte Fresh Produce and Dole Fresh Fruit.
"Howard's broad knowledge of the produce industry and his management and leadership skills will greatly assist Domex Superfresh Growers category growth strategy for both our conventional and organic products," Domex President Robert Kershaw said in a statement. "Our vision is that we will be the best in the world at connecting tree fruit growers to consumers, while staying true to the founding principles of the last four generations, which are honesty, a sense of urgency and integrity. We look forward to Howard's leadership in many of these areas."
