Sholl partnership with Gourmet Trading will bring 'Green Giant Fresh' asparagus to retail
Sholl partnership with Gourmet Trading will bring 'Green Giant Fresh' asparagus to retail
The Sholl Group II Inc., the Minnesota-based marketer of selected "Green Giant Fresh" produce products, is expanding the brand through a partnership with Gourmet Trading Co., based in Los Angeles. The alliance will involve growing, packing, shipping and marketing "Green Giant Fresh" branded asparagus.
"Our partnership with Gourmet Trading Company is a natural fit, and we are very excited about partnering with Gourmet Trading, a company that shares our commitment to quality and customer service," Darci Eckermann, senior vice president of The Sholl Group, said in a press release.
Chris Martin, president and chief executive officer of Gourmet Trading Co., added in the press release, "We feel that with our position as the largest year- round distributor of fresh asparagus in North America, the ability to offer such a globally recognized brand in addition to our 'Gourmet Trading' brand will benefit all of our customers."
The two firms will work together to ensure that the highest food-safety standards are upheld, according to the press release. Each company has its own food-safety programs and both will work together to further their joint food-safety goal.
According to The Sholl Group, the "Green Giant" brand is recognized by 96 percent of consumers and continues to provide consumers with a wide variety of high-quality fresh fruit and vegetables.
"We are excited to work with a company as committed to the end consumer as we are," Julia Inestroza, marketing and merchandising manager for Gourmet Trading Co., added in the press release. "We look forward to coming up with new and exciting ways to educate and inspire consumers about fresh asparagus."
The "Green Giant Fresh" brand of asparagus is scheduled to be on store shelves nationwide starting in March.
"Our partnership with Gourmet Trading Company is a natural fit, and we are very excited about partnering with Gourmet Trading, a company that shares our commitment to quality and customer service," Darci Eckermann, senior vice president of The Sholl Group, said in a press release.
Chris Martin, president and chief executive officer of Gourmet Trading Co., added in the press release, "We feel that with our position as the largest year- round distributor of fresh asparagus in North America, the ability to offer such a globally recognized brand in addition to our 'Gourmet Trading' brand will benefit all of our customers."
The two firms will work together to ensure that the highest food-safety standards are upheld, according to the press release. Each company has its own food-safety programs and both will work together to further their joint food-safety goal.
According to The Sholl Group, the "Green Giant" brand is recognized by 96 percent of consumers and continues to provide consumers with a wide variety of high-quality fresh fruit and vegetables.
"We are excited to work with a company as committed to the end consumer as we are," Julia Inestroza, marketing and merchandising manager for Gourmet Trading Co., added in the press release. "We look forward to coming up with new and exciting ways to educate and inspire consumers about fresh asparagus."
The "Green Giant Fresh" brand of asparagus is scheduled to be on store shelves nationwide starting in March.