Del Monte Fresh launches consumer web site
Del Monte Fresh launches consumer web site
Del Monte Fresh Produce N.A. Inc., based in Coral Gables, FL, will unveil www.fruits.com, a new web site dedicated exclusively to helping consumers lead healthy lifestyles.
The site will contain several sections in which consumers can learn about Del Monte products; find recipes, nutrition and fitness tips; and participate in the latest Del Monte promotions. The site will also include a kid's corner with child-friendly recipes and games.
"The new web site is part of our new communications platform to help consumers and provide them the information and tools they need to lead a healthier lifestyle," Dionysios Christou, vice president of marketing, said in a press release. "As a leading produce company, our goal is to grow the category by increasing consumer knowledge and usage of our products in a way that generates incremental profitable sales for our trade partners."
The site will contain several sections in which consumers can learn about Del Monte products; find recipes, nutrition and fitness tips; and participate in the latest Del Monte promotions. The site will also include a kid's corner with child-friendly recipes and games.
"The new web site is part of our new communications platform to help consumers and provide them the information and tools they need to lead a healthier lifestyle," Dionysios Christou, vice president of marketing, said in a press release. "As a leading produce company, our goal is to grow the category by increasing consumer knowledge and usage of our products in a way that generates incremental profitable sales for our trade partners."