Jango Mango races for healthy living in Marine Corps Marathon
Jango Mango races for healthy living in Marine Corps Marathon
The National Mango Board, based in Orlando, FL, participated as a sponsor at the Marine Corps Marathon Oct. 27 and 28 in Washington, DC, and took the opportunity to debut Jango Mango, its new mascot and mango ambassador. The marathon was comprised of two main events: Camp Miles (children's race) and the official marathon.
More than 2,000 children competed in a two-mile run during the Camp Miles race, whose opening ceremonies included a mascot race in which Jango Mango made his national debut to cheering crowds. To continue the mango madness, the National Mango Board had a booth at Camp Miles where children's activity pages filled with the mango word search, coloring page and the Scholastic poster featuring the "Mango Fandango" were distributed along with fresh mango samples and informational brochures for adults. Many participants lined up to get their picture taken with the one and only Jango Mango. Individual photos were made available at www.mango.org, which helped drive consumers to the web site.
The official Marine Corps Marathon was held the following day with more than 22,000 runners. The National Mango Board booth was set up at the Finish Festival, where thousands of runners and their friends and families celebrated the completion of the marathon. The response to the character was overwhelmingly positive, and many competitors and kids of all ages took pictures with Jango Mango.
The National Mango Board also provided fresh mango samples, kid's activity kits and brochures to those who visited the booth. Jango Mango wowed the crowd with his dancing, energy and pep while the mangos provided a nutritious and delicious treat after a 26.2-mile run.
Overall, the two days of excitement were a huge success for the National Mango Board, and some of the highlights were:
" More than 1,000 photos were taken at the events and at key monuments and sculptures in the area including the Washington Monument, Thomas Jefferson National Memorial, the United States Capitol and The Awakening, a 100-foot statue of a giant embedded in the earth.
" Visibility with nearly 2,000 competing children and more than 22,000 competing adults plus spectators.
" A visit to the local affiliate of CBS, WUSA-TV, with a mango gift basket delivered by Jango Mango himself.
" Thousands of mango sampled handed out with an overwhelming positive consumer reaction.
" Consumer traffic directed to www.mango.org by providing free downloads of participants' photos with Jango Mango.
" Introduction of a memorable and happy mango character with which parents and kids can identify, providing a lasting memory of mangos and the National Mango Board.
More than 2,000 children competed in a two-mile run during the Camp Miles race, whose opening ceremonies included a mascot race in which Jango Mango made his national debut to cheering crowds. To continue the mango madness, the National Mango Board had a booth at Camp Miles where children's activity pages filled with the mango word search, coloring page and the Scholastic poster featuring the "Mango Fandango" were distributed along with fresh mango samples and informational brochures for adults. Many participants lined up to get their picture taken with the one and only Jango Mango. Individual photos were made available at www.mango.org, which helped drive consumers to the web site.
The official Marine Corps Marathon was held the following day with more than 22,000 runners. The National Mango Board booth was set up at the Finish Festival, where thousands of runners and their friends and families celebrated the completion of the marathon. The response to the character was overwhelmingly positive, and many competitors and kids of all ages took pictures with Jango Mango.
The National Mango Board also provided fresh mango samples, kid's activity kits and brochures to those who visited the booth. Jango Mango wowed the crowd with his dancing, energy and pep while the mangos provided a nutritious and delicious treat after a 26.2-mile run.
Overall, the two days of excitement were a huge success for the National Mango Board, and some of the highlights were:
" More than 1,000 photos were taken at the events and at key monuments and sculptures in the area including the Washington Monument, Thomas Jefferson National Memorial, the United States Capitol and The Awakening, a 100-foot statue of a giant embedded in the earth.
" Visibility with nearly 2,000 competing children and more than 22,000 competing adults plus spectators.
" A visit to the local affiliate of CBS, WUSA-TV, with a mango gift basket delivered by Jango Mango himself.
" Thousands of mango sampled handed out with an overwhelming positive consumer reaction.
" Consumer traffic directed to www.mango.org by providing free downloads of participants' photos with Jango Mango.
" Introduction of a memorable and happy mango character with which parents and kids can identify, providing a lasting memory of mangos and the National Mango Board.
