Tanimura & Antle scores touchdown for Iceberg lettuce
Tanimura & Antle scores touchdown for Iceberg lettuce
SALINAS, CA -- Tanimura & Antle knocked one out of the park for Father's Day. Now the company is at it again, providing its customers a great toolkit to feature Iceberg lettuce during the winter football season in its Get A Head In The Game! retail promotion.
"We're putting Iceberg lettuce back on the map" Rick Antle, Tanimura & Antle's chief executive officer, said in a statement. "It's always been America's favorite, so we're just reminding consumers why they love its crunch and versatility. As the football season heats up, it can be a part of any gameday meal or celebration."
Once again, Tanimura & Antle chose to pair up with a universally popular sport. This time its Get A Head In The Game! promotion features two different Iceberg lettuce packages with football-themed designs, plus point-of-sale materials that participating retailers can use to generate consumer interest and cross-sell other products. One p-o-s piece features recipes and meal ideas using Iceberg lettuce. Touchdown taco cups, play action pizza, Sloppy Joe footballs and a bone crunching layered salad are just a few ideas Tanimura & Antle hopes will make Iceberg lettuce the MVP of football parties across the United States.
U.S. and Canadian retail players participating in this year's promotion include Albertsons, Ingles Markets, Jewel-Osco, MPG, Schnucks, Spartan Stores and Thrifty Foods.
"We wanted to get both retailers and their consumers motivated to consider Iceberg lettuce for their football meal occasion," said Mr. Antle. "Our Father's Day baseball promotion last summer gave our retailers remarkable increases in their sales, and after a lot of years of the same old produce department, we're creating excitement and innovation. That's something we're proud to lead the industry towards."
For more information on Tanimura & Antle's football promotion, or for photos and recipes, contact Lara Grossman at 831/455-4157 or [email protected]
"We're putting Iceberg lettuce back on the map" Rick Antle, Tanimura & Antle's chief executive officer, said in a statement. "It's always been America's favorite, so we're just reminding consumers why they love its crunch and versatility. As the football season heats up, it can be a part of any gameday meal or celebration."
Once again, Tanimura & Antle chose to pair up with a universally popular sport. This time its Get A Head In The Game! promotion features two different Iceberg lettuce packages with football-themed designs, plus point-of-sale materials that participating retailers can use to generate consumer interest and cross-sell other products. One p-o-s piece features recipes and meal ideas using Iceberg lettuce. Touchdown taco cups, play action pizza, Sloppy Joe footballs and a bone crunching layered salad are just a few ideas Tanimura & Antle hopes will make Iceberg lettuce the MVP of football parties across the United States.
U.S. and Canadian retail players participating in this year's promotion include Albertsons, Ingles Markets, Jewel-Osco, MPG, Schnucks, Spartan Stores and Thrifty Foods.
"We wanted to get both retailers and their consumers motivated to consider Iceberg lettuce for their football meal occasion," said Mr. Antle. "Our Father's Day baseball promotion last summer gave our retailers remarkable increases in their sales, and after a lot of years of the same old produce department, we're creating excitement and innovation. That's something we're proud to lead the industry towards."
For more information on Tanimura & Antle's football promotion, or for photos and recipes, contact Lara Grossman at 831/455-4157 or [email protected]
