Sweetbay names marketing VP
Sweetbay names marketing VP
Sweetbay Supermarket, the Florida-based supermarket company of Delhaize Group, recently announced the appointment of Paul Sabattus as vice president of marketing. He will be responsible for brand management and positioning, consumer outreach and strategic marketing initiatives.
Mr. Sabattus has more than 30 years of experience in all functions of retail sales and marketing in the supermarket industry.
He joins Sweetbay from H-E-B Food & Drug, one of the nation's leading food and drug chains, where he served as director of sales and marketing for the Houston division and was responsible for the marketing, merchandising and advertising strategy for the company's largest region. In this role, he set the company's course for overall brand positioning, market segmentation, promotional plans and strategic pricing initiatives.
Mr. Sabattus has more than 30 years of experience in all functions of retail sales and marketing in the supermarket industry.
He joins Sweetbay from H-E-B Food & Drug, one of the nation's leading food and drug chains, where he served as director of sales and marketing for the Houston division and was responsible for the marketing, merchandising and advertising strategy for the company's largest region. In this role, he set the company's course for overall brand positioning, market segmentation, promotional plans and strategic pricing initiatives.