Del Monte Fresh using numerous promotions to move product
Del Monte Fresh using numerous promotions to move product
HOUSTON -- A variety of fresh-cut items and promotions were on display at the Del Monte Fresh Produce Co. booth during the PMA Fresh Summit, here.
Dionysios (Dennis) Christou, vice president of North American marketing for Coral Gables, FL-based Del Monte Fresh, said that "a whole range of fresh- cut produce," including grab-and-go convenience items and new products in the delicatessen and foodservice categories, are part of Del Monte offerings. Del Monte's general promotion theme is "Eat Fresh, Live Fresh." This "supports consumers' changing lifestyles and encourages them to take care of themselves inside as well as outside," Mr. Christou said.
Del Monte "is approaching fresh-cut in a way that addresses the needs of each marketing channel and customer and consumer needs," he noted. Del Monte's traditional pineapples, bananas, avocados and tomatoes also remain important parts of the firm's product mix.
The magazine Convenience Store Petroleum asked its c-store readers to nominate some of their offerings as the best, and Del Monte's grab-and-go convenience products were nominated, Mr. Christou said.
Del Monte is involved in a North American retail promotion of the release of Walt Disney's 40th anniversary Platinum Edition DVD for "The Jungle Book" movie.
Another consumer promotion by Del Monte is a spa getaway to the Lake Austin Spa Resort in Austin, TX. The promotion will run from Jan. 1 to Feb. 4, and consumers can participate in the contest by visiting www.fruits.com. The spa getaway will be publicized through shipper displays, fresh-cut fruit stickers, pineapple hang-tags and banana stickers.
Breville, a juicer manufacturer, is tying in with Del Monte for The Best Smoothie Ever Sweepstakes, which will run from March 10 to April 14. Publicity will be generated through the same means as the spa promotion. Del Monte is also continuing its Fresh Grill Thrill promotion to set consumers thinking about grilling fresh produce.
All promotions include the chance for consumers to win a year's supply of a Del Monte produce item.
Dionysios (Dennis) Christou, vice president of North American marketing for Coral Gables, FL-based Del Monte Fresh, said that "a whole range of fresh- cut produce," including grab-and-go convenience items and new products in the delicatessen and foodservice categories, are part of Del Monte offerings. Del Monte's general promotion theme is "Eat Fresh, Live Fresh." This "supports consumers' changing lifestyles and encourages them to take care of themselves inside as well as outside," Mr. Christou said.
Del Monte "is approaching fresh-cut in a way that addresses the needs of each marketing channel and customer and consumer needs," he noted. Del Monte's traditional pineapples, bananas, avocados and tomatoes also remain important parts of the firm's product mix.
The magazine Convenience Store Petroleum asked its c-store readers to nominate some of their offerings as the best, and Del Monte's grab-and-go convenience products were nominated, Mr. Christou said.
Del Monte is involved in a North American retail promotion of the release of Walt Disney's 40th anniversary Platinum Edition DVD for "The Jungle Book" movie.
Another consumer promotion by Del Monte is a spa getaway to the Lake Austin Spa Resort in Austin, TX. The promotion will run from Jan. 1 to Feb. 4, and consumers can participate in the contest by visiting www.fruits.com. The spa getaway will be publicized through shipper displays, fresh-cut fruit stickers, pineapple hang-tags and banana stickers.
Breville, a juicer manufacturer, is tying in with Del Monte for The Best Smoothie Ever Sweepstakes, which will run from March 10 to April 14. Publicity will be generated through the same means as the spa promotion. Del Monte is also continuing its Fresh Grill Thrill promotion to set consumers thinking about grilling fresh produce.
All promotions include the chance for consumers to win a year's supply of a Del Monte produce item.
