Sunny Cove Citrus hires Selina Brown as foodservice sales manager
Sunny Cove Citrus hires Selina Brown as foodservice sales manager
Keith Wilson, vice president of sales and marketing for Sunny Cove Citrus LLC in Orange Cove, CA, has announced the hiring of Selina Brown as foodservice sales manager. Ms. Brown was previously with HMC Marketing in Kingsburg, CA.
"We welcome Selina to our team and look forward to having her represent us with the customers that she has dealt with for many years," Mr. Wilson said. "We are just very happy have her on board and think she is going to bring a nice diversification to the different types of customers we hope to contact as we go forward."
Ms. Brown's foodservice background "should help us as we begin to expand and develop our lemon business," he added.
"Selina has worked in various capacities in the produce business for over 20 years," beginning as a sales assistant and working her way into a full-time sales position, Mr. Wilson said. "Selina has shown that she has the drive and initiative to succeed at new challenges, as she has done throughout her career."
Sunny Cove Citrus handles an assortment of citrus items. In addition to lemons, "we've got Navel oranges, Satsuma Mandarins, Minneola tangelos, Valencia oranges, and this year we will be adding a late Navel orange to our program as well," Mr. Wilson told The Produce News.
The company recently became the exclusive West Coast citrus packer for the "Green Giant" label.
Sunny Cove just recently "expanded its California citrus offerings to include District 1 lemons" and also installed a new lemon packingline, "so we felt that Selina would be the ideal choice for offering our citrus products to foodservice customers," Mr. Wilson said.
District 1 is California's northernmost lemon-growing district and encompasses the San Joaquin Valley, where Sunny Cove is located. "It just seems like if you are really going to handle and sell lemons, to fully utilize all the different grades and sizes ... foodservice is just a nice piece of the business, because they take their own sizes and grades," he continued. Given Ms. Brown's foodservice background, she is "just a nice fit for what we already have in place. I really think she will help to round out the programs that we have."
In addition to Mr. Wilson and Ms. Brown on the sales team at Sunny Cove is Roman Sowala, domestic sales manager.
Mr. Wilson noted that of the various citrus crops in the San Joaquin Valley, "the only thing that seems to be affected going into this [fall and winter] season" as a consequence of last winter's severe freeze, is the lemon crop," which appears to be "about half of what it would be in a normal year."
The Navel crop is actually "flushing out a lot of growth and fruit in reaction to the freeze," he said. "We've got a good-sized Navel crop to market this year," and fruit size appears to be good in spite of the larger crop.
"We welcome Selina to our team and look forward to having her represent us with the customers that she has dealt with for many years," Mr. Wilson said. "We are just very happy have her on board and think she is going to bring a nice diversification to the different types of customers we hope to contact as we go forward."
Ms. Brown's foodservice background "should help us as we begin to expand and develop our lemon business," he added.
"Selina has worked in various capacities in the produce business for over 20 years," beginning as a sales assistant and working her way into a full-time sales position, Mr. Wilson said. "Selina has shown that she has the drive and initiative to succeed at new challenges, as she has done throughout her career."
Sunny Cove Citrus handles an assortment of citrus items. In addition to lemons, "we've got Navel oranges, Satsuma Mandarins, Minneola tangelos, Valencia oranges, and this year we will be adding a late Navel orange to our program as well," Mr. Wilson told The Produce News.
The company recently became the exclusive West Coast citrus packer for the "Green Giant" label.
Sunny Cove just recently "expanded its California citrus offerings to include District 1 lemons" and also installed a new lemon packingline, "so we felt that Selina would be the ideal choice for offering our citrus products to foodservice customers," Mr. Wilson said.
District 1 is California's northernmost lemon-growing district and encompasses the San Joaquin Valley, where Sunny Cove is located. "It just seems like if you are really going to handle and sell lemons, to fully utilize all the different grades and sizes ... foodservice is just a nice piece of the business, because they take their own sizes and grades," he continued. Given Ms. Brown's foodservice background, she is "just a nice fit for what we already have in place. I really think she will help to round out the programs that we have."
In addition to Mr. Wilson and Ms. Brown on the sales team at Sunny Cove is Roman Sowala, domestic sales manager.
Mr. Wilson noted that of the various citrus crops in the San Joaquin Valley, "the only thing that seems to be affected going into this [fall and winter] season" as a consequence of last winter's severe freeze, is the lemon crop," which appears to be "about half of what it would be in a normal year."
The Navel crop is actually "flushing out a lot of growth and fruit in reaction to the freeze," he said. "We've got a good-sized Navel crop to market this year," and fruit size appears to be good in spite of the larger crop.
