Stemilt receives PBH?s National Excellence award
Stemilt receives PBH?s National Excellence award
It was a red-letter day for Stemilt Growers Inc., along with 10 other companies, when the national fruit grower and packer received the Produce for Better Health Foundation?s Diamond Crystal award on March 12.
The award recognizes the company?s outstanding efforts to promote consumption of fruits and vegetables for better health. Ten other companies joined Stemilt on the platform, receiving National 5 A Day Excellence awards for their fruit and vegetable promotion and education efforts.
Stemilt, based in Wenatchee, WA, was recognized by PBH for its many 2004 activities to grow fruit and vegetable consumption. The company offered incentives to its retail accounts to feature the 5 A Day The Color Way message in conjunction with Stemilt products, and conducted special 5 A Day The Color Way-themed kids? outreach activities with Kroger, Meijer and Supervalu. Stemilt also was the Red color group sponsor of PBH?s public unveiling of its landmark new relationship with Sesame Workshop at Produce Marketing Association?s Fresh Summit conference in October, and PBH?s board committee meetings last fall. The company was a sponsor of PBH?s consumer columns, which provide favorable news content to newspapers nationwide.
The Diamond Crystal Award recognizes the company that has best sustained support of PBH and the 5 A Day program through corporate contributions and support initiatives, as well as employee and community education and participation.
Two companies received Corporate Contributions awards, recognizing their overall companywide contributions to the 5 A Day cause and support for PBH. Melissa?s/World Variety Produce, a specialty produce distributor headquartered in Los Angeles, was honored for its multifaceted outreach efforts, including its commitment to children?s nutrition education. Melissa?s staff visited schools with student education programs including new product sampling that reached thousands of children and their parents with the message to enjoy fruits and vegetables and visit the produce aisle.
Melissa?s also offered a series of seminars to educate in-house personnel about fruit and vegetable nutrition, and promoted 5 A Day The Color Way and PBH at trade shows the company attended.
Del Monte Fresh Produce, headquartered in Coral Gables, FL, encouraged its employees to take the 5 A Day Challenge to eat at least five servings of fruits and vegetables a day for better health. A whopping 90 percent of the company?s 240 employees actively participated. Through the program, employees began collaborating to support each others? efforts, exchanging recipes and healthy eating and lifestyle tips. The company also partnered with local restaurants to encourage them to include more fruits and vegetables on their menus, affecting 120,000 meal occasions.
In the area of Employee/Community Efforts: Foodservice Industry, PBH presented National 5 A Day Excellence Awards to Shoney?s LLC, and the Georgia Department of Education.
Shoney?s, based in Nashville, TN, was the first family dining chain to receive a license to use the 5 A Day The Color Way logo; the chain?s stores promoted its salad bar, offering 14 fruit and vegetable options, to its customers. Shoney?s featured the 5 A Day The Color Way message and an approved recipe in 6.2 million children?s activity books distributed to the chain?s restaurants across the country. Shoney?s also sponsored a national 5 A Day The Color Way recipe contest. The winning child?s family received an all-expense-paid vacation to Florida. The recipe contest was so successful that the chain is assembling a Color Way cookbook to be distributed this year.
The Georgia Department of Education is the first state education agency to distribute PBH?s new school foodservice guides statewide. PBH staff were also featured at several school foodservice conferences hosted by the department and attended by hundreds of program directors and foodservice managers reaching 2 million students statewide. Speakers positioned fruits and vegetables as an important solution to the nation?s epidemic of overweight and obesity among schoolchildren, and introduced attendees to resources available from PBH to help grow students? consumption of fruits and vegetables. The state agency also provides activities, lesson plans, posters and stickers to schools, featuring Georgia sports stars.
Two companies were recognized for their work in the category of Employee/Community Efforts: Fruit & Vegetable Industry.
Four Seasons Produce Inc. in Ephrata, PA, encouraged its 475 employees to get on the 5 A Day wagon " literally. The company?s lobby features a 5 A Day-themed wagon offering free fruit and vegetables to employees. The firm also publishes a weekly newsletter for employees containing healthy tips and recipes. Four Seasons hired a full-time chef to prepare healthy foods for the company?s cafeteria. Outside its doors, Four Seasons partnered with Clemens Market to promote 5 A Day in-store, and donated produce and funding for community nutrition education projects.
The Pear Bureau Northwest of Milwaukie, OR, partnered with PBH to take the 5 A Day The Color Way message to young Disney princess fans and their families last fall.
The bureau, which represents the Oregon and Washington pear industry, and PBH participated with Hollywood?s historic El Capitan Theatre to sponsor special tea parties following screenings of the hit Disney movie, "Princess Diaries 2: Royal Engagement."
The bureau provided more than 45,000 lucky young ladies, friends and family attending tea parties with red pears and copies of PBH?s "There?s A Rainbow On My Plate? activity and coloring books; the Color Way message was also featured in keepsake playbills provided to movie attendees. Pear Bureau Northwest also sponsored the Green color group at PBH?s Sesame partnership announcement at Fresh Summit.
The award recognizes the company?s outstanding efforts to promote consumption of fruits and vegetables for better health. Ten other companies joined Stemilt on the platform, receiving National 5 A Day Excellence awards for their fruit and vegetable promotion and education efforts.
Stemilt, based in Wenatchee, WA, was recognized by PBH for its many 2004 activities to grow fruit and vegetable consumption. The company offered incentives to its retail accounts to feature the 5 A Day The Color Way message in conjunction with Stemilt products, and conducted special 5 A Day The Color Way-themed kids? outreach activities with Kroger, Meijer and Supervalu. Stemilt also was the Red color group sponsor of PBH?s public unveiling of its landmark new relationship with Sesame Workshop at Produce Marketing Association?s Fresh Summit conference in October, and PBH?s board committee meetings last fall. The company was a sponsor of PBH?s consumer columns, which provide favorable news content to newspapers nationwide.
The Diamond Crystal Award recognizes the company that has best sustained support of PBH and the 5 A Day program through corporate contributions and support initiatives, as well as employee and community education and participation.
Two companies received Corporate Contributions awards, recognizing their overall companywide contributions to the 5 A Day cause and support for PBH. Melissa?s/World Variety Produce, a specialty produce distributor headquartered in Los Angeles, was honored for its multifaceted outreach efforts, including its commitment to children?s nutrition education. Melissa?s staff visited schools with student education programs including new product sampling that reached thousands of children and their parents with the message to enjoy fruits and vegetables and visit the produce aisle.
Melissa?s also offered a series of seminars to educate in-house personnel about fruit and vegetable nutrition, and promoted 5 A Day The Color Way and PBH at trade shows the company attended.
Del Monte Fresh Produce, headquartered in Coral Gables, FL, encouraged its employees to take the 5 A Day Challenge to eat at least five servings of fruits and vegetables a day for better health. A whopping 90 percent of the company?s 240 employees actively participated. Through the program, employees began collaborating to support each others? efforts, exchanging recipes and healthy eating and lifestyle tips. The company also partnered with local restaurants to encourage them to include more fruits and vegetables on their menus, affecting 120,000 meal occasions.
In the area of Employee/Community Efforts: Foodservice Industry, PBH presented National 5 A Day Excellence Awards to Shoney?s LLC, and the Georgia Department of Education.
Shoney?s, based in Nashville, TN, was the first family dining chain to receive a license to use the 5 A Day The Color Way logo; the chain?s stores promoted its salad bar, offering 14 fruit and vegetable options, to its customers. Shoney?s featured the 5 A Day The Color Way message and an approved recipe in 6.2 million children?s activity books distributed to the chain?s restaurants across the country. Shoney?s also sponsored a national 5 A Day The Color Way recipe contest. The winning child?s family received an all-expense-paid vacation to Florida. The recipe contest was so successful that the chain is assembling a Color Way cookbook to be distributed this year.
The Georgia Department of Education is the first state education agency to distribute PBH?s new school foodservice guides statewide. PBH staff were also featured at several school foodservice conferences hosted by the department and attended by hundreds of program directors and foodservice managers reaching 2 million students statewide. Speakers positioned fruits and vegetables as an important solution to the nation?s epidemic of overweight and obesity among schoolchildren, and introduced attendees to resources available from PBH to help grow students? consumption of fruits and vegetables. The state agency also provides activities, lesson plans, posters and stickers to schools, featuring Georgia sports stars.
Two companies were recognized for their work in the category of Employee/Community Efforts: Fruit & Vegetable Industry.
Four Seasons Produce Inc. in Ephrata, PA, encouraged its 475 employees to get on the 5 A Day wagon " literally. The company?s lobby features a 5 A Day-themed wagon offering free fruit and vegetables to employees. The firm also publishes a weekly newsletter for employees containing healthy tips and recipes. Four Seasons hired a full-time chef to prepare healthy foods for the company?s cafeteria. Outside its doors, Four Seasons partnered with Clemens Market to promote 5 A Day in-store, and donated produce and funding for community nutrition education projects.
The Pear Bureau Northwest of Milwaukie, OR, partnered with PBH to take the 5 A Day The Color Way message to young Disney princess fans and their families last fall.
The bureau, which represents the Oregon and Washington pear industry, and PBH participated with Hollywood?s historic El Capitan Theatre to sponsor special tea parties following screenings of the hit Disney movie, "Princess Diaries 2: Royal Engagement."
The bureau provided more than 45,000 lucky young ladies, friends and family attending tea parties with red pears and copies of PBH?s "There?s A Rainbow On My Plate? activity and coloring books; the Color Way message was also featured in keepsake playbills provided to movie attendees. Pear Bureau Northwest also sponsored the Green color group at PBH?s Sesame partnership announcement at Fresh Summit.
