Grimmway rolls out new carrot packaging
Grimmway rolls out new carrot packaging
Bakersfield, CA-based Grimmway Farms has refreshed the look of its packaging while at the same time bringing uniformity to its conventional line of carrots.
The packages are starting to hit store shelves now, and Grimmway will feature the entire line at the Produce Marketing Association's International Convention & Exposition to be held Oct. 12-15 in Houston.
The complete redesign of the "Grimmway" brand of carrots marks the first time the company has undertaken such a step in a long time, said Phil Gruszka, the company's vice president of marketing.
"Our retail partners will have a more consistent look for their important carrot sections," he said.
The redesign will include all sizes of whole, cut and peeled baby carrots and Grimmway's value-added varieties. The new-look packaging gives uniformity to the company's conventional line; Grimmway launched a uniform look to its organic line last year that is a separate, distinct look and is different from the conventional line.
In addition, bags of Grimmway's baby carrots will feature the "Chef's Best" award logo. The "Chef's Best" honor for best taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. Mr. Gruszka said that the award is a testament to Grimmway's growers. After determining that it wanted a new look for its line, Grimmway utilized the design services of Soquel, CA-based McDill & Associates.
"Consumers don't want words and want to be able to see the product," Mr. Gruszka said of Grimmway's considerations on packaging changes.
The packages are starting to hit store shelves now, and Grimmway will feature the entire line at the Produce Marketing Association's International Convention & Exposition to be held Oct. 12-15 in Houston.
The complete redesign of the "Grimmway" brand of carrots marks the first time the company has undertaken such a step in a long time, said Phil Gruszka, the company's vice president of marketing.
"Our retail partners will have a more consistent look for their important carrot sections," he said.
The redesign will include all sizes of whole, cut and peeled baby carrots and Grimmway's value-added varieties. The new-look packaging gives uniformity to the company's conventional line; Grimmway launched a uniform look to its organic line last year that is a separate, distinct look and is different from the conventional line.
In addition, bags of Grimmway's baby carrots will feature the "Chef's Best" award logo. The "Chef's Best" honor for best taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. Mr. Gruszka said that the award is a testament to Grimmway's growers. After determining that it wanted a new look for its line, Grimmway utilized the design services of Soquel, CA-based McDill & Associates.
"Consumers don't want words and want to be able to see the product," Mr. Gruszka said of Grimmway's considerations on packaging changes.