C.H. Robinson to unveil new organic line at Fresh Summit
C.H. Robinson to unveil new organic line at Fresh Summit
Minneapolis-based C.H. Robinson Co. is introducing a new line of fresh organic products. "Our World Organics" will debut at the 2007 Produce Marketing Association's Fresh Summit convention and exposition in Houston.
"Our World Organics" not only promotes healthier lifestyles and environmentally friendly products, it supports activities that lead to long- term sustainable agricultural practices aimed at minimizing the impact on the environment, according to a company statement. Over the next several years, C.H. Robinson will utilize its extensive relationships with growers and transportation providers to build a network of regional and local growers that can support the "Our World Organics" brand and its mission.
Sourcing produce locally can help the freshest products make it to consumers' tables, fulfill consumers' desires to buy locally and reduce food miles in the process. As part of its mission, C.H. Robinson will donate a percentage of net profits each year from "Our World Organics" to organizations dedicated to organic farming or sustainable agriculture initiatives.
Retail customers can expect a full line of organic products -- including row crops, citrus, carrots, potatoes and onions -- to be available for shipment in mid-November. Each category -- vegetables, fruit and value-added -- is packaged in its own unique color for quick consumer recognition. As technology and materials become available, the goal is to migrate packaging to bio-degradable, environmentally friendly materials.
C.H. Robinson also is committed to helping retailers position themselves as an organic resource by providing support to market its "Our World Organics" line. Marketing materials may include such vehicles as advertising, magazines, billboards and in-store point-of-sale materials.
Bud Floyd, vice president of produce marketing for C.H. Robinson, said that the "Our World Organics" line brings a different scope to the consumer experience.
"More and more consumers are making an effort to live healthier lifestyles and are turning to products that are additive-free, fresh and organically grown," Mr. Floyd said in a press release. "'Our World Organics' has a dual positioning: it's good for consumers and good for our world. Consumers can feel good knowing that when they purchase 'Our World Organics' products, they're contributing to a cause that promotes sustainability [and has] a direct impact on the environment."
Mr. Floyd said he believes that the "Our World Organics" brand supports C.H. Robinson's customers and growers in their personal and environmental goals, bringing greater value to consumers and creating a sustainable world for future generations.
"Through the purchase of "Our World Organics," consumers are making a healthy choice for themselves as well as for their families, supporting their local grower community and helping to save the environment for future generations," Mr. Floyd said.
"Our World Organics" not only promotes healthier lifestyles and environmentally friendly products, it supports activities that lead to long- term sustainable agricultural practices aimed at minimizing the impact on the environment, according to a company statement. Over the next several years, C.H. Robinson will utilize its extensive relationships with growers and transportation providers to build a network of regional and local growers that can support the "Our World Organics" brand and its mission.
Sourcing produce locally can help the freshest products make it to consumers' tables, fulfill consumers' desires to buy locally and reduce food miles in the process. As part of its mission, C.H. Robinson will donate a percentage of net profits each year from "Our World Organics" to organizations dedicated to organic farming or sustainable agriculture initiatives.
Retail customers can expect a full line of organic products -- including row crops, citrus, carrots, potatoes and onions -- to be available for shipment in mid-November. Each category -- vegetables, fruit and value-added -- is packaged in its own unique color for quick consumer recognition. As technology and materials become available, the goal is to migrate packaging to bio-degradable, environmentally friendly materials.
C.H. Robinson also is committed to helping retailers position themselves as an organic resource by providing support to market its "Our World Organics" line. Marketing materials may include such vehicles as advertising, magazines, billboards and in-store point-of-sale materials.
Bud Floyd, vice president of produce marketing for C.H. Robinson, said that the "Our World Organics" line brings a different scope to the consumer experience.
"More and more consumers are making an effort to live healthier lifestyles and are turning to products that are additive-free, fresh and organically grown," Mr. Floyd said in a press release. "'Our World Organics' has a dual positioning: it's good for consumers and good for our world. Consumers can feel good knowing that when they purchase 'Our World Organics' products, they're contributing to a cause that promotes sustainability [and has] a direct impact on the environment."
Mr. Floyd said he believes that the "Our World Organics" brand supports C.H. Robinson's customers and growers in their personal and environmental goals, bringing greater value to consumers and creating a sustainable world for future generations.
"Through the purchase of "Our World Organics," consumers are making a healthy choice for themselves as well as for their families, supporting their local grower community and helping to save the environment for future generations," Mr. Floyd said.
