Driscoll adds Steve Trede to category management team
Driscoll adds Steve Trede to category management team
Watsonville, CA-based Driscoll Strawberry Associates Inc. has announced that Steve Trede has joined its category management team as category development manager.
Mr. Trede has worked in the produce industry for more than 25 years for companies such as Desert Glory, Del Monte Fresh Produce and the California Strawberry Commission. A food technology graduate of Iowa State University, Mr. Trede most recently worked selling tomatoes for Desert Glory.
Mr. Trede started with Driscoll Aug. 6. as its category development manager for the northeastern United States. He fills the role previously held by Valerie Sill, who was promoted within Driscoll to strawberry business manager on May 1.
Mr. Trede said that he handled category management at Del Monte Fresh Produce about six years ago as director of marketing and promos. He said that his role at Driscoll would find him "deeper involved with retail" in its effort to engage the consumer.
Miles Reiter, Driscoll's chairman and chief executive officer, said that Mr. Trede is a "food marketing professional with both a broad range of experience and specific experience in berry marketing."
Driscoll's category management team works closely with retail partners to try to achieve optimum berry sales and profitability.
Chuck Sweeney, director of category development for Driscoll, once worked with Mr. Trede at the California Strawberry Commission. Both he and Mr. Trede were regional merchandisers for the California Strawberry Commission. He said that he is confident that Mr. Trede's leadership "will help us raise the bar on customer focus."
Mr. Trede has been married for 31 years, has two children and four grandchildren, and he currently lives in Richmond, IN. He will work for Driscoll from his home.
Mr. Trede has worked in the produce industry for more than 25 years for companies such as Desert Glory, Del Monte Fresh Produce and the California Strawberry Commission. A food technology graduate of Iowa State University, Mr. Trede most recently worked selling tomatoes for Desert Glory.
Mr. Trede started with Driscoll Aug. 6. as its category development manager for the northeastern United States. He fills the role previously held by Valerie Sill, who was promoted within Driscoll to strawberry business manager on May 1.
Mr. Trede said that he handled category management at Del Monte Fresh Produce about six years ago as director of marketing and promos. He said that his role at Driscoll would find him "deeper involved with retail" in its effort to engage the consumer.
Miles Reiter, Driscoll's chairman and chief executive officer, said that Mr. Trede is a "food marketing professional with both a broad range of experience and specific experience in berry marketing."
Driscoll's category management team works closely with retail partners to try to achieve optimum berry sales and profitability.
Chuck Sweeney, director of category development for Driscoll, once worked with Mr. Trede at the California Strawberry Commission. Both he and Mr. Trede were regional merchandisers for the California Strawberry Commission. He said that he is confident that Mr. Trede's leadership "will help us raise the bar on customer focus."
Mr. Trede has been married for 31 years, has two children and four grandchildren, and he currently lives in Richmond, IN. He will work for Driscoll from his home.
