Hass Avocado Board promotes Obregon
Hass Avocado Board promotes Obregon
At a meeting held Aug. 15, the board of directors of the Hass Avocado Board approved the promotion of Jose Luis Obregon to the newly created role of managing director.
Mr. Obregon most recently served as the managing director of information technology for the board, overseeing the creation of its state-of-the-art Network Marketing Center and its intranet site, avoHQ.com.
In his new post, Mr. Obregon will take a more central role in the strategic direction, operation and management of the board, while continuing to oversee the ongoing development and implementation of its information technology and marketing programs. He also will continue to serve as the liaison between the HAB and the avocado industry worldwide.
"We have full confidence in Jose Luis' ability to balance the duality of managing the current HAB programs, while providing the strategic vision for the organization," Charley Wolk, chairman of the Hass Avocado Board, said in a statement. "His leadership capabilities have been key to this industry's incredible growth; the success of avoHQ.com is a primary example."
"I am both honored and excited to be named to this position," Mr. Obregon said in a statement. "Throughout my tenure with the organization, I have become increasingly familiar with the issues and challenges of the worldwide Hass community. I welcome the opportunity to continue building demand for Hass avocados while increasing category growth in the United States."
A bilingual citizen of Mexico, Mr. Obregon also is fluent in the business practices and culture of Chile. This background serves him well, as Mexico and Chile are the largest exporters of Hass avocados into the United States.
He joined the HAB in 2005 after two years as deputy director of the Fresh Produce Association of the Americas in Nogales, AZ. He earned a bachelor's degree in accounting from the Instituto Tecnologico de Estudios Superiores de Monterrey and an MBA from the University of Arizona.
Mr. Obregon most recently served as the managing director of information technology for the board, overseeing the creation of its state-of-the-art Network Marketing Center and its intranet site, avoHQ.com.
In his new post, Mr. Obregon will take a more central role in the strategic direction, operation and management of the board, while continuing to oversee the ongoing development and implementation of its information technology and marketing programs. He also will continue to serve as the liaison between the HAB and the avocado industry worldwide.
"We have full confidence in Jose Luis' ability to balance the duality of managing the current HAB programs, while providing the strategic vision for the organization," Charley Wolk, chairman of the Hass Avocado Board, said in a statement. "His leadership capabilities have been key to this industry's incredible growth; the success of avoHQ.com is a primary example."
"I am both honored and excited to be named to this position," Mr. Obregon said in a statement. "Throughout my tenure with the organization, I have become increasingly familiar with the issues and challenges of the worldwide Hass community. I welcome the opportunity to continue building demand for Hass avocados while increasing category growth in the United States."
A bilingual citizen of Mexico, Mr. Obregon also is fluent in the business practices and culture of Chile. This background serves him well, as Mexico and Chile are the largest exporters of Hass avocados into the United States.
He joined the HAB in 2005 after two years as deputy director of the Fresh Produce Association of the Americas in Nogales, AZ. He earned a bachelor's degree in accounting from the Instituto Tecnologico de Estudios Superiores de Monterrey and an MBA from the University of Arizona.
