Bruce Peterson takes the helm at Naturipe Farms
Bruce Peterson takes the helm at Naturipe Farms
Naturipe Farms LLC, based in Naples, FL, announced that Bruce Peterson has joined the company as president and chief executive officer.
Mr. Peterson is a 37-year veteran of the produce industry who is best known for his 15-year stint at Wal-Mart Stores Inc., where he launched and built that retail giant's perishable foods division before leaving the company in early 2007. Earlier this year, he presided over his own consulting firm, Peterson Insights Inc.
"The board of directors and principals of Naturipe Farms are excited that Bruce has joined our company," Edmundo Ruiz, chairman of the board of Naturipe, said in a statement. "He brings a unique perspective to our organization and will help us move the company to the next level of our development."
Mr. Peterson is replacing John Shelford, who served as president of Naturipe Farms LLC since the partnership was formed in 2000. Mr. Shelford, who will leave the company, said in the statement, "I have been honored and proud to be associated with such a progressive company and an exciting industry. I am pleased and support Bruce as he takes the leadership of Naturipe Farms."
"I am thrilled to be joining Naturipe Farms," Mr. Peterson said in the statement. "They have built a very special organization that has some unique characteristics to it. I believe there is a tremendous opportunity to expand their business model to other applications, and I look forward to helping develop the company to realize its full potential."
Mr. Peterson is a 37-year veteran of the produce industry who is best known for his 15-year stint at Wal-Mart Stores Inc., where he launched and built that retail giant's perishable foods division before leaving the company in early 2007. Earlier this year, he presided over his own consulting firm, Peterson Insights Inc.
"The board of directors and principals of Naturipe Farms are excited that Bruce has joined our company," Edmundo Ruiz, chairman of the board of Naturipe, said in a statement. "He brings a unique perspective to our organization and will help us move the company to the next level of our development."
Mr. Peterson is replacing John Shelford, who served as president of Naturipe Farms LLC since the partnership was formed in 2000. Mr. Shelford, who will leave the company, said in the statement, "I have been honored and proud to be associated with such a progressive company and an exciting industry. I am pleased and support Bruce as he takes the leadership of Naturipe Farms."
"I am thrilled to be joining Naturipe Farms," Mr. Peterson said in the statement. "They have built a very special organization that has some unique characteristics to it. I believe there is a tremendous opportunity to expand their business model to other applications, and I look forward to helping develop the company to realize its full potential."