Sunkist and Hy-Vee 'take a stand' for Juvenile Diabetes Research Foundation
Sunkist and Hy-Vee 'take a stand' for Juvenile Diabetes Research Foundation
Sunkist Growers teamed with supermarket chain Hy-Vee Inc. in support of Sunkist's award-winning Take a Stand national cause-marketing campaign.
In its fourth consecutive year, the Take a Stand program has empowered thousands of kids throughout North America to give back to their local community by raising money for a charity of their choice through an old- fashioned, freshly squeezed lemonade sale.
On July 28-29, children of Hy-Vee employees and customers worked together to support the Juvenile Diabetes Research Foundation by setting up "Sunkist" signature lemonade stands in front of 224 stores in the spirit of the Sunkist Take a Stand program. All proceeds raised from the lemonade sales will go directly to the Juvenile Diabetes Research Foundation, the leading charitable fundraiser and advocate of juvenile (Type 1) diabetes research worldwide.
Sunkist planned to give away 15,000 lemonade stands, delicious lemonade recipes and tool kits to kids who pledge to use the materials to raise money for the charity of their choosing. To date, more than 12,500 requests have been received from kids throughout the United States and Canada to date. Children must be age 7-12 and are required pledge their commitment to a charity on-line at www.sunkist.com/tas.
"The Hy-Vee family is committed to helping children with diabetes and their families maximize their quality of life," Bonnie Bell, Hy-Vee assistant vice president and chairperspon of the company's JDRF fundraising campaign, said in a statement. "By participating in the Sunkist Take a Stand program, it allows us to provide the Juvenile Diabetes Research Foundation with much- needed funds to make the world a better place for children who live with this debilitating disease."
Since the program's inception, Sunkist has sent out more than 23,500 free lemonade stands, recipe cards and juicer kits to help kids get started. Since its inception, it is estimated that more than $1.5 million has been raised for charity by kids, one glass of Sunkist lemonade at a time.
Hy-Vee Inc. is an employee-owned corporation operating 224 retail stores in seven midwestern states. In 2006, the company recorded sales of $5.3 billion, ranking it in the top 20 U.S. supermarket chains and the top 40 private companies.
In its fourth consecutive year, the Take a Stand program has empowered thousands of kids throughout North America to give back to their local community by raising money for a charity of their choice through an old- fashioned, freshly squeezed lemonade sale.
On July 28-29, children of Hy-Vee employees and customers worked together to support the Juvenile Diabetes Research Foundation by setting up "Sunkist" signature lemonade stands in front of 224 stores in the spirit of the Sunkist Take a Stand program. All proceeds raised from the lemonade sales will go directly to the Juvenile Diabetes Research Foundation, the leading charitable fundraiser and advocate of juvenile (Type 1) diabetes research worldwide.
Sunkist planned to give away 15,000 lemonade stands, delicious lemonade recipes and tool kits to kids who pledge to use the materials to raise money for the charity of their choosing. To date, more than 12,500 requests have been received from kids throughout the United States and Canada to date. Children must be age 7-12 and are required pledge their commitment to a charity on-line at www.sunkist.com/tas.
"The Hy-Vee family is committed to helping children with diabetes and their families maximize their quality of life," Bonnie Bell, Hy-Vee assistant vice president and chairperspon of the company's JDRF fundraising campaign, said in a statement. "By participating in the Sunkist Take a Stand program, it allows us to provide the Juvenile Diabetes Research Foundation with much- needed funds to make the world a better place for children who live with this debilitating disease."
Since the program's inception, Sunkist has sent out more than 23,500 free lemonade stands, recipe cards and juicer kits to help kids get started. Since its inception, it is estimated that more than $1.5 million has been raised for charity by kids, one glass of Sunkist lemonade at a time.
Hy-Vee Inc. is an employee-owned corporation operating 224 retail stores in seven midwestern states. In 2006, the company recorded sales of $5.3 billion, ranking it in the top 20 U.S. supermarket chains and the top 40 private companies.
