Zespri Power Up tour includes visit to <i>The Produce News</i>
Zespri Power Up tour includes visit to <i>The Produce News</i>
ORADELL, NJ -- Armed with charming smiles, a wealth of information about kiwifruit and a cool kiwi-green sport utility vehicle, a team of young men and women are blanketing the New York metropolitan area to help spread the word about "Zespri" brand New Zealand kiwifruit.
The "Power Up" tour, sponsored by Zespri and The Oppenheimer Group, the brand's Vancouver, BC-based marketer, was one week into a six-week sojourn to New York-area retailers, where team members are holding sampling events to help raise awareness of the nutritional properties of the delectable orbs.
"Our goal basically is to increase consumption of kiwi while building awareness of both the green and gold varieties," Jennifer Poulson of The Oppenheimer Group said during a stop to The Produce News' headquarters office, here, where a lunchtime crowd enjoyed samples of both the green and gold varieties. "Overall, people are interested in learning more about kiwifruit, and are intriqued to learn that there are two varieties."
The tour is scheduled to run through Sept. 9 and will make stops at Fairway Markets, King Kullen, King's, Whole Foods, D'Agostino's, C-Mart and Gold City Supermarket locations.
The "Power Up" tour, sponsored by Zespri and The Oppenheimer Group, the brand's Vancouver, BC-based marketer, was one week into a six-week sojourn to New York-area retailers, where team members are holding sampling events to help raise awareness of the nutritional properties of the delectable orbs.
"Our goal basically is to increase consumption of kiwi while building awareness of both the green and gold varieties," Jennifer Poulson of The Oppenheimer Group said during a stop to The Produce News' headquarters office, here, where a lunchtime crowd enjoyed samples of both the green and gold varieties. "Overall, people are interested in learning more about kiwifruit, and are intriqued to learn that there are two varieties."
The tour is scheduled to run through Sept. 9 and will make stops at Fairway Markets, King Kullen, King's, Whole Foods, D'Agostino's, C-Mart and Gold City Supermarket locations.