Jersey Fresh breakfast touts state's promotional campaign
Jersey Fresh breakfast touts state's promotional campaign
PRINCETON, NJ -- In a longstanding Jersey Fresh tradition, a number of retailers and others involved in distributing and promoting farm products from New Jersey gathered here Thursday morning, July 19, to hear the state's governor and secretary of agriculture thank them for their ongoing support and to offer a brief update on the 2007 Jersey Fresh promotional campaign.
Gov. Jon Corzine and Secretary of Agriculture Charles M. Kuperus addressed the many retailers, distributors and state government staffers who attended the Jersey Fresh breakfast here at the governor's mansion, which is known as Drumthwacket. The meeting was sponsored by Jersey Fresh and the New Jersey Food Council.
In his remarks, Secretary Kuperus told those assembled that "what's important is to tell the Garden State story," such as the fact that among the 50 states, New Jersey is number one in fresh blueberry production and among the top 10 for many fresh produce items.
Noting that many consumers in the area favor New Jersey produce items during the season for their freshness and taste, he thanked all the retailers present for their promotion of the "Jersey Fresh" logo in their weekly newspaper ads and also noted the increased use of the logo by as many as 500 restaurants throughout the state on their menus.
Gov. Corzine said that the state and private industry have "taken a very aggressive stand" on helping to feed the needy in the state. "I thank you all for those efforts."
He called the Jersey Fresh campaign "one of the great successes," despite a "relatively small budget." He added, "I'm thrilled that we continue to have a vibrant" agricultural industry in New Jersey. "Frankly, we are the best branding program in the nation."
Gov. Jon Corzine and Secretary of Agriculture Charles M. Kuperus addressed the many retailers, distributors and state government staffers who attended the Jersey Fresh breakfast here at the governor's mansion, which is known as Drumthwacket. The meeting was sponsored by Jersey Fresh and the New Jersey Food Council.
In his remarks, Secretary Kuperus told those assembled that "what's important is to tell the Garden State story," such as the fact that among the 50 states, New Jersey is number one in fresh blueberry production and among the top 10 for many fresh produce items.
Noting that many consumers in the area favor New Jersey produce items during the season for their freshness and taste, he thanked all the retailers present for their promotion of the "Jersey Fresh" logo in their weekly newspaper ads and also noted the increased use of the logo by as many as 500 restaurants throughout the state on their menus.
Gov. Corzine said that the state and private industry have "taken a very aggressive stand" on helping to feed the needy in the state. "I thank you all for those efforts."
He called the Jersey Fresh campaign "one of the great successes," despite a "relatively small budget." He added, "I'm thrilled that we continue to have a vibrant" agricultural industry in New Jersey. "Frankly, we are the best branding program in the nation."
