Campari tomato shippers meet with New York food editors
Campari tomato shippers meet with New York food editors
The Campari Marketing Group introduced the tomato variety to food editors at the some of the top national food, fitness and women's interest publications in New York.
Joanne Weir, cooking instructor, host of the PBS television show "Joanne Weir's Cooking Class" and author of the cookbook You Say Tomato, joined CMG spokesperson Kari Volyn on the New York tour. During the editor meetings, they shared information about Camparis, executed a tasting and offered Ms. Weir's favorite tomato recipes.
Campari tomatoes are grown in greenhouses by three companies in North America: BC Hot House Foods, Eurofresh Farms and Mastronardi Produce. In 2005, the three growers, along with seed company Enza Zaden, formed the Campari Marketing Group to increase awareness of Camparis and build sales.
During the New York tour, the CMG met with editors at 10 publications, including Self, Bon Appetit, Food & Wine, Good Housekeeping and Family Circle. As part of the tasting, the group also brought a Campari frittata to demonstrate the tomato's flavor in cooked applications.
"Many editors had never tasted Camparis before, so our meetings were an ideal opportunity to showcase the tomato's flavor," said Ms. Volyn. "The response was overwhelmingly positive."
Editors were also interested in Campari's unique growing method and year- round availability. All the publications were working on their fall or winter issues and were therefore inclined to see Camparis as a solution for the home cook who may leave the tomato category when summer tomatoes are no longer available.
"The timing of these meetings was ideal," said Ms. Volyn. "We are hopeful that we will see Campari stories later this year."
Joanne Weir, cooking instructor, host of the PBS television show "Joanne Weir's Cooking Class" and author of the cookbook You Say Tomato, joined CMG spokesperson Kari Volyn on the New York tour. During the editor meetings, they shared information about Camparis, executed a tasting and offered Ms. Weir's favorite tomato recipes.
Campari tomatoes are grown in greenhouses by three companies in North America: BC Hot House Foods, Eurofresh Farms and Mastronardi Produce. In 2005, the three growers, along with seed company Enza Zaden, formed the Campari Marketing Group to increase awareness of Camparis and build sales.
During the New York tour, the CMG met with editors at 10 publications, including Self, Bon Appetit, Food & Wine, Good Housekeeping and Family Circle. As part of the tasting, the group also brought a Campari frittata to demonstrate the tomato's flavor in cooked applications.
"Many editors had never tasted Camparis before, so our meetings were an ideal opportunity to showcase the tomato's flavor," said Ms. Volyn. "The response was overwhelmingly positive."
Editors were also interested in Campari's unique growing method and year- round availability. All the publications were working on their fall or winter issues and were therefore inclined to see Camparis as a solution for the home cook who may leave the tomato category when summer tomatoes are no longer available.
"The timing of these meetings was ideal," said Ms. Volyn. "We are hopeful that we will see Campari stories later this year."
