PMA to recognize innovation with new packaging award
PMA to recognize innovation with new packaging award
NEWARK, DE -- In recognition of the critical importance packaging plays in increasing the sales of fresh fruits and vegetables, the Produce Marketing Association has announced its new PMA Impact Award: Excellence in Produce Packaging. An award will be granted in five categories: food safety/ traceability, functionality/technology, marketing design/messaging, sustainability and merchandising/transportability.
"The pivotal role packaging plays in the produce marketplace cannot be over- emphasized, Ronald G. McCormick, chairman of the PMA Packaging Council and vice president and divisional merchandise manager of produce and floral for Wal-Mart Stores Inc., said in a late June statement. "This award was created to recognize those companies who best demonstrate the 'out-of- the-box-thinking' that is fundamental to packaging excellence."
Multiple submissions from one company will be accepted with the completion of a separate nomination form for each submission. All nominated packaged products must be currently commercially available. Awards will be presented during the breakfast general session that begins at 7:30 a.m. Saturday, Oct. 13 during PMAs 2007 Fresh Summit in Houston.
Submissions will be accepted through July 31. Submission forms and instructions can be found at www.pma.com/packagingaward/. For additional information, contact Becky Roberts by phone at 302/738-7100 or by e-mail at [email protected].
"The pivotal role packaging plays in the produce marketplace cannot be over- emphasized, Ronald G. McCormick, chairman of the PMA Packaging Council and vice president and divisional merchandise manager of produce and floral for Wal-Mart Stores Inc., said in a late June statement. "This award was created to recognize those companies who best demonstrate the 'out-of- the-box-thinking' that is fundamental to packaging excellence."
Multiple submissions from one company will be accepted with the completion of a separate nomination form for each submission. All nominated packaged products must be currently commercially available. Awards will be presented during the breakfast general session that begins at 7:30 a.m. Saturday, Oct. 13 during PMAs 2007 Fresh Summit in Houston.
Submissions will be accepted through July 31. Submission forms and instructions can be found at www.pma.com/packagingaward/. For additional information, contact Becky Roberts by phone at 302/738-7100 or by e-mail at [email protected].
