Kingsburg's new kosher line opens new sales potential for stone fruit
Kingsburg's new kosher line opens new sales potential for stone fruit
Enabling retailers to capitalize on the growing popularity of certified kosher food products, Kingsburg Orchards has introduced a new line of kosher fruit that includes peaches, plums, nectarines, Asian apple pears, Pluots, apriums, apricots, apples, persimmons, kiwifruit and avocados.
The new certified kosher product line is the latest innovation from the Kingsburg, CA-based farming and marketing organization, which was among the early firms to introduce white flesh tree fruit, Asian apple pears and Pluots, including the unique "Dinosaur Egg" Pluot.
Kosher fruits from Kingsburg Orchards bear a new PLU label featuring the symbol of the Orthodox Union, the world's largest kosher-certifying agency. The Orthodox Union is recognized for enforcing one of the stricter kosher standards on the market. Meeting that standard required a lengthy process and significant investment from Kingsburg Orchards.
"This certification represents a real innovation in marketing, as it gives our retail partners the opportunity to expand the market in these hypercompetitive fruit categories," Dan Spain, vice president of marketing for Kingsburg Orchards, said in a press release.
While kosher certification is attractive to many consumers looking for healthier, cleaner foods, regardless of their faith, the symbol is particularly important to Jewish consumers.
According to recent research, kosher certification appears on over 60 percent of American food products and currently accounts for more than $150 billion in annual sales - a figure that is rising dramatically.
Studies also show that when a certified-kosher product is positioned next to a competing non-kosher product, sales increase by an average of 20 percent. "Needless to say, consumer perceptions about the quality of kosher foods gives our new product line selling power far beyond the Jewish community," Mr. Spain said in the press release. "When our certified-kosher fruits are advertised or cross-promoted with other kosher products, retailers will be able to drive sales and create new customers."
The new certified kosher product line is the latest innovation from the Kingsburg, CA-based farming and marketing organization, which was among the early firms to introduce white flesh tree fruit, Asian apple pears and Pluots, including the unique "Dinosaur Egg" Pluot.
Kosher fruits from Kingsburg Orchards bear a new PLU label featuring the symbol of the Orthodox Union, the world's largest kosher-certifying agency. The Orthodox Union is recognized for enforcing one of the stricter kosher standards on the market. Meeting that standard required a lengthy process and significant investment from Kingsburg Orchards.
"This certification represents a real innovation in marketing, as it gives our retail partners the opportunity to expand the market in these hypercompetitive fruit categories," Dan Spain, vice president of marketing for Kingsburg Orchards, said in a press release.
While kosher certification is attractive to many consumers looking for healthier, cleaner foods, regardless of their faith, the symbol is particularly important to Jewish consumers.
According to recent research, kosher certification appears on over 60 percent of American food products and currently accounts for more than $150 billion in annual sales - a figure that is rising dramatically.
Studies also show that when a certified-kosher product is positioned next to a competing non-kosher product, sales increase by an average of 20 percent. "Needless to say, consumer perceptions about the quality of kosher foods gives our new product line selling power far beyond the Jewish community," Mr. Spain said in the press release. "When our certified-kosher fruits are advertised or cross-promoted with other kosher products, retailers will be able to drive sales and create new customers."
