Connecticut Department of Agriculture unveils new campaign
Connecticut Department of Agriculture unveils new campaign
HARTFORD, CT -- With a display of Connecticut-grown plants and flowers as a backdrop at the regional produce market, here, the Connecticut Department of Agriculture kicked off a comprehensive, statewide advertising and public relations campaign to raise consumer awareness and support for state farmers and locally grown products.
The campaign, which was unveiled by Commissioner of Agriculture F. Philip Prelli, includes television, radio, billboard and transit advertising, as well as signage for retailers and farmers markets. The theme of the campaign is evident in the newly adopted tagline, "The Local Flavor."
During brief remarks to local and trade media on a sunny Thursday morning, May 17, Commissioner Prelli said that "The Local Flavor" referred not only to the literal flavor of Connecticut-grown foods but also to the "flavor," or character, that the agricultural industry gives to communities.
"This is a campaign that farmers have been asking for -- a campaign that business has been asking for," he said at the Hartford market. "It is a campaign that will bring us back to the forefront where we belong" and a campaign that "will showcase the diversity of agriculture in this state."
Lt. Gov. Michael Fedele told the crowd that the Nutmeg State has more than 4,000 farms, with over 363,000 acres of farmland. "Those farms not only contribute to the scenic value of our state, but they also provide us with extremely diverse foods crops and other agricultural products right in our backyard," he said in prepared remarks.
"It is very important to support ... our local products," he added. "I encourage everyone to support our farmers."
Also speaking were Bob Hefferman, representing the state's greens industry; Chris Bassette of Killiam Bassette Farmstead, representing vegetable growers; John Lyman III of Lyman Orchards, representing the fruit industry; Robin Chesmer of The Farmer's Cow, representing the dairy industry; and Jennifer R. Fiereck of Cashman & Katz Integrated Communications, a marketing firm in Glastonbury, CT, which developed the advertising and public relations campaign.
The campaign, which was unveiled by Commissioner of Agriculture F. Philip Prelli, includes television, radio, billboard and transit advertising, as well as signage for retailers and farmers markets. The theme of the campaign is evident in the newly adopted tagline, "The Local Flavor."
During brief remarks to local and trade media on a sunny Thursday morning, May 17, Commissioner Prelli said that "The Local Flavor" referred not only to the literal flavor of Connecticut-grown foods but also to the "flavor," or character, that the agricultural industry gives to communities.
"This is a campaign that farmers have been asking for -- a campaign that business has been asking for," he said at the Hartford market. "It is a campaign that will bring us back to the forefront where we belong" and a campaign that "will showcase the diversity of agriculture in this state."
Lt. Gov. Michael Fedele told the crowd that the Nutmeg State has more than 4,000 farms, with over 363,000 acres of farmland. "Those farms not only contribute to the scenic value of our state, but they also provide us with extremely diverse foods crops and other agricultural products right in our backyard," he said in prepared remarks.
"It is very important to support ... our local products," he added. "I encourage everyone to support our farmers."
Also speaking were Bob Hefferman, representing the state's greens industry; Chris Bassette of Killiam Bassette Farmstead, representing vegetable growers; John Lyman III of Lyman Orchards, representing the fruit industry; Robin Chesmer of The Farmer's Cow, representing the dairy industry; and Jennifer R. Fiereck of Cashman & Katz Integrated Communications, a marketing firm in Glastonbury, CT, which developed the advertising and public relations campaign.
