CTFA's president to accompany Schwarzenegger on trade mission to Canada
CTFA's president to accompany Schwarzenegger on trade mission to Canada
The California Tree Fruit Agreement announced that Sheri Mierau, president, would accompany California Gov. Arnold Schwarzenegger on his trade mission to Canada on May 29-31.
While in Canada, Ms. Mierau will join other agricultural representatives in promoting California agriculture in Canada, which has been the top trading partner for the California peach, plum and nectarine industry for more than 20 years.
Canada accounts for over half of the total peach, plum and nectarine exports and approximately 10 percent of total annual packout.
"We are excited about this opportunity because of the importance of the Canadian market to our industry," Ms. Mierau said in a statement. "We are also proud to support our governor in his endeavors to expand and enhance the opportunities for California agriculture."
Approximately 5 million packages of peaches, plums and nectarines are shipped from California to Canada each year from early May until late October, with nearly 50 percent shipped to Ontario and 15 percent to British Columbia.
"California leads the world in the range of peach, plum and nectarine varieties, cultural practices and environmental stewardship," Gordon Smith, manager of international marketing programs for CTFA, added in the statement. "We remain committed to continued trade opportunities that provide the Canadian market with our great-tasting fruit."
In the coming year, CTFA will continue to allocate resources to the marketing of California peaches, plums and nectarines to consumers in Canada. The value of exports to Canada averages more than $75 million annually.
While in Canada, Ms. Mierau will join other agricultural representatives in promoting California agriculture in Canada, which has been the top trading partner for the California peach, plum and nectarine industry for more than 20 years.
Canada accounts for over half of the total peach, plum and nectarine exports and approximately 10 percent of total annual packout.
"We are excited about this opportunity because of the importance of the Canadian market to our industry," Ms. Mierau said in a statement. "We are also proud to support our governor in his endeavors to expand and enhance the opportunities for California agriculture."
Approximately 5 million packages of peaches, plums and nectarines are shipped from California to Canada each year from early May until late October, with nearly 50 percent shipped to Ontario and 15 percent to British Columbia.
"California leads the world in the range of peach, plum and nectarine varieties, cultural practices and environmental stewardship," Gordon Smith, manager of international marketing programs for CTFA, added in the statement. "We remain committed to continued trade opportunities that provide the Canadian market with our great-tasting fruit."
In the coming year, CTFA will continue to allocate resources to the marketing of California peaches, plums and nectarines to consumers in Canada. The value of exports to Canada averages more than $75 million annually.
