Green Giant Fresh and Betty Crocker launch promotion
Green Giant Fresh and Betty Crocker launch promotion
The Sholl Group II, a pioneer in the fresh produce industry, and General Mills, a leading global manufacturer and marketer of consumer foods products, announced the launch of a new spring promotion that combines two American classics: Green Giant Fresh Iceberg lettuce and Betty Crocker Bac- Os.
The program is a 55-cent instant-redeemable coupon that will be affixed to each wrapped head of Green Giant Fresh Iceberg lettuce. The coupon will offer instant savings on Green Giant Fresh Iceberg lettuce with the purchase of any Betty Crocker Bac-Os product.
The promotion, which began May 21 and will run through June 30, will be available at select grocery retail stores nationwide.
Green Giant Fresh Iceberg lettuce is offered exclusively through Growers Express LLC.
"This cross-promotion will enable retailers to merchandise Betty Crocker Bac- Os next to our Green Giant Fresh Iceberg lettuce to maximize results during the important spring salad season," Woody Johnson, vice president of sales and marketing for Growers Express LLC, said in a statement.
Mr. Johnson, who was a sales representative with General Mills when the company first introduced the Betty Crocker Bac-Os product, has come full circle with his current role and the promotion.
"We are excited to be offering the combination of two such strong brands to our customers that will further encourage consumers to integrate the fresh taste and health benefits of salad into their daily diets," he said.
The program is a 55-cent instant-redeemable coupon that will be affixed to each wrapped head of Green Giant Fresh Iceberg lettuce. The coupon will offer instant savings on Green Giant Fresh Iceberg lettuce with the purchase of any Betty Crocker Bac-Os product.
The promotion, which began May 21 and will run through June 30, will be available at select grocery retail stores nationwide.
Green Giant Fresh Iceberg lettuce is offered exclusively through Growers Express LLC.
"This cross-promotion will enable retailers to merchandise Betty Crocker Bac- Os next to our Green Giant Fresh Iceberg lettuce to maximize results during the important spring salad season," Woody Johnson, vice president of sales and marketing for Growers Express LLC, said in a statement.
Mr. Johnson, who was a sales representative with General Mills when the company first introduced the Betty Crocker Bac-Os product, has come full circle with his current role and the promotion.
"We are excited to be offering the combination of two such strong brands to our customers that will further encourage consumers to integrate the fresh taste and health benefits of salad into their daily diets," he said.
