Boggiatto rolls out Iceberg Babies at retail
Boggiatto rolls out Iceberg Babies at retail
SALINAS, CA -- Boggiatto Produce, based here, has rolled out is Iceberg Babies at retail after a successful introduction in foodservice.
The product was introduced at retail in April and is currently being distributed in the western United States with plans to go national this summer, said Boggiatto Controller Joann Glennon.
For retail customers, Iceberg Babies come two in a bag with 20 bags per carton.
The variety of Iceberg lettuce is about the size of a softball. Iceberg Babies have the same crispness but not the denseness of full-sized Iceberg lettuce and are sweeter, according to the company.
Boggiatto Produce is the only U.S. grower licensed to grow and sell the baby heads of Iceberg lettuce.
Restaurants in Los Angeles and Las Vegas have picked up the Iceberg Babies, and a national restaurant chain has added the item to its menus. Ms. Glennon said that the item "got off to a fantastic start," at foodservice.
Beat Giger, the corporate chef for Pebble Beach Resorts, has created recipes using Iceberg Babies, and Mr. Giger's recipes appear on Boggiatto's web site (www.boggiatto.com). As part of the company's marketing strategy, Mr. Boggiatto has become a sponsor of the DiRona Guide, which puts the company on the radar screen of many restaurateurs.