Duda's 'Celery Destination provides easier shopping experiences
Duda's 'Celery Destination provides easier shopping experiences
"Research shows that consumers are looking for convenience in their shopping trips," said Brad Cook, marketing manager for Duda Farm Fresh Foods Inc., headquartered in Oviedo, FL. "Merchandising can help provide that convenience by positioning celery product options adjacent to one another. Whole celery, hearts, sticks, straws and branches located in the same display space make it easy for consumers to find and make selections."
Duda Farm Fresh Foods is a wholly owned subsidiary of A. Duda & Sons Inc., also headquartered in Oviedo, a diversified land company with a variety of agriculture and real estate operations. Affiliate companies also include Duda Products Inc., manufacturer of frozen processed beverages and vegetables, and The Viera Co., master developer of the community of Viera, FL. The Farm Fresh Foods division also has production and shipping operations in California, Florida, Texas, Arizona, Georgia and Michigan as well as locations in an additional seven states. In foreign countries, locations include Chile, South Africa, Spain, Peru and Mexico.
Duda Farm Fresh Foods, known as one of the world's larger celery producers, is a full-service grower, packer, shipper, marketer, importer and exporter of an extensive line of fresh fruits and vegetables and fresh-cut vegetables. Besides celery, the company grows and handles an extensive line of wet vegetables, broccoli, cauliflower, onions, radishes, corn and more. It also deals in a full line of citrus, including specialty varieities, from all major growing areas in the United States and four foreign countries. All product is shipped under the popular "Dandy" label.
"Packaging plays an important part in convenience," said Mr. Cook. "Thanks to new packaging technology and materials, sweet corn from Duda Farm Fresh Foods can now be prepared in just moments. Fully husked sweet corn, tray-packed and completely sealed to assure its safety, the package is ready to pop into the microwave oven. Even better, this convenient product can be enjoyed year round thanks to Duda Farm Fresh Foods' regional growing locations."
A. Duda & Sons was formed in 1926 when Andrew Duda, who immigrated to Florida from the Austro-Hungarian Empire in 1909, brought his first cash crop of celery to market. The company continues to be operated by the Duda family members today, and it has evolved to become known as one of the more reputable family-owned and operated enterprises in the United States.
Duda Farm Fresh Foods' commitment to delivering quality, innovation and service to its customers is why the nationwide fresh fruit and vegetable company has been using consumer research to guide its development of new varieties and innovations in packaging and merchandising.
"We've made a significant investment in consumer research to acquire the kind of knowledge we believe will help us give our customers a competitive edge," said Lauri Duda Buckley, vice president of marketing for Duda Farm Fresh Foods.
The company's focus on market trends and customer needs has helped it supply exceptional products. Varietal seed research for better product quality, innovation in package design, personal service and a commitment to the fresh food industry are the company's hallmarks. It has earned numerous awards and recognitions for its leadership in areas such as environmental stewardship and employee benefits.
Duda Farm Fresh Foods is a wholly owned subsidiary of A. Duda & Sons Inc., also headquartered in Oviedo, a diversified land company with a variety of agriculture and real estate operations. Affiliate companies also include Duda Products Inc., manufacturer of frozen processed beverages and vegetables, and The Viera Co., master developer of the community of Viera, FL. The Farm Fresh Foods division also has production and shipping operations in California, Florida, Texas, Arizona, Georgia and Michigan as well as locations in an additional seven states. In foreign countries, locations include Chile, South Africa, Spain, Peru and Mexico.
Duda Farm Fresh Foods, known as one of the world's larger celery producers, is a full-service grower, packer, shipper, marketer, importer and exporter of an extensive line of fresh fruits and vegetables and fresh-cut vegetables. Besides celery, the company grows and handles an extensive line of wet vegetables, broccoli, cauliflower, onions, radishes, corn and more. It also deals in a full line of citrus, including specialty varieities, from all major growing areas in the United States and four foreign countries. All product is shipped under the popular "Dandy" label.
"Packaging plays an important part in convenience," said Mr. Cook. "Thanks to new packaging technology and materials, sweet corn from Duda Farm Fresh Foods can now be prepared in just moments. Fully husked sweet corn, tray-packed and completely sealed to assure its safety, the package is ready to pop into the microwave oven. Even better, this convenient product can be enjoyed year round thanks to Duda Farm Fresh Foods' regional growing locations."
A. Duda & Sons was formed in 1926 when Andrew Duda, who immigrated to Florida from the Austro-Hungarian Empire in 1909, brought his first cash crop of celery to market. The company continues to be operated by the Duda family members today, and it has evolved to become known as one of the more reputable family-owned and operated enterprises in the United States.
Duda Farm Fresh Foods' commitment to delivering quality, innovation and service to its customers is why the nationwide fresh fruit and vegetable company has been using consumer research to guide its development of new varieties and innovations in packaging and merchandising.
"We've made a significant investment in consumer research to acquire the kind of knowledge we believe will help us give our customers a competitive edge," said Lauri Duda Buckley, vice president of marketing for Duda Farm Fresh Foods.
The company's focus on market trends and customer needs has helped it supply exceptional products. Varietal seed research for better product quality, innovation in package design, personal service and a commitment to the fresh food industry are the company's hallmarks. It has earned numerous awards and recognitions for its leadership in areas such as environmental stewardship and employee benefits.
