Watermelon heats up competition for juice buyers
Watermelon heats up competition for juice buyers
SAN FRANCISCO -- Watermelon just got hotter. Sundia Corp., the only mass- producer of watermelon juice, announced that its line of 100 percent juices has been reformulated to better capture the essence of summer's more popular and more nutritious fruit.
Beginning the second week in April, the new and improved juices will begin making their way onto refrigerated shelves in the produce sections of grocery stores nationwide.
Sundia watermelon juices -- original watermelon, watermelon pomegranate, watermelon limeade, and watermelon blackberry -- debuted last summer to rave reviews in select states, including Texas and California, and in the Northeast. Despite consumer acclaim for their taste and health benefits, the company reformulated the juices as part of its ongoing program of innovations and improvements.
"Sundia is about ongoing innovations and improvements, and we always knew we could make the juices even more delicious," Brad Oberwager, chief executive officer and founder of Sundia Corp., said in a statement. "Consumers who discovered Sundia juices last summer will soon learn that it is possible to make a good thing better. Those who are only now learning of Sundia watermelon juices will likely have trouble deciding which of the four will be their favorite."
Made with 100 percent juice and available year round, Sundia juices contain no added sugar, preservatives or artificial coloring. With four flavors to choose from, Mr. Oberwager said that watermelon lovers will find it hard to decide which one they like best.
"Original watermelon is perfect for those who can't drink grapefruit or orange juice because of their high-acid content," he said. "Pomegranate juice lovers will find that our watermelon pomegranate is far superior in taste. Watermelon limeade will conjure memories of Mexican agua fresca, while our watermelon blackberry juice is a unique and delicious combination. Just which one will become a person's favorite will depend on individual palates."
Beginning the second week in April, the new and improved juices will begin making their way onto refrigerated shelves in the produce sections of grocery stores nationwide.
Sundia watermelon juices -- original watermelon, watermelon pomegranate, watermelon limeade, and watermelon blackberry -- debuted last summer to rave reviews in select states, including Texas and California, and in the Northeast. Despite consumer acclaim for their taste and health benefits, the company reformulated the juices as part of its ongoing program of innovations and improvements.
"Sundia is about ongoing innovations and improvements, and we always knew we could make the juices even more delicious," Brad Oberwager, chief executive officer and founder of Sundia Corp., said in a statement. "Consumers who discovered Sundia juices last summer will soon learn that it is possible to make a good thing better. Those who are only now learning of Sundia watermelon juices will likely have trouble deciding which of the four will be their favorite."
Made with 100 percent juice and available year round, Sundia juices contain no added sugar, preservatives or artificial coloring. With four flavors to choose from, Mr. Oberwager said that watermelon lovers will find it hard to decide which one they like best.
"Original watermelon is perfect for those who can't drink grapefruit or orange juice because of their high-acid content," he said. "Pomegranate juice lovers will find that our watermelon pomegranate is far superior in taste. Watermelon limeade will conjure memories of Mexican agua fresca, while our watermelon blackberry juice is a unique and delicious combination. Just which one will become a person's favorite will depend on individual palates."
