Six L's/Custom Pak to distribute under 'Disney Garden brand
Six L's/Custom Pak to distribute under 'Disney Garden brand
The mission of Imagination Farms to increase the consumption of fruits and vegetables among children continues to expand with the addition of Six L's/ Custom Pak in Immokalee, FL, as a Disney Garden premium supplier of tomatoes and watermelons.
Beginning in April, Six L's/Custom Pak will provide a year-round program of tomatoes to include grape tomatoes, cherry-on-the-vine tomatoes and round tomatoes. In addition to tomatoes, Custom Pak will also be shipping watermelons in the "Disney Garden" brand beginning in June.
Custom Pak joins Imagination Farms supplier Progreso Produce, also a watermelon supplier, to ship seedless and personal-size melons seasonally from Florida, North Carolina and South Carolina.
Don Goodwin, chief operations officer of Imagination Farms, said in a press release, "When promoting our consumption mission, maintaining a consistent presence at retail with core items like tomatoes is critical to overall consumer awareness. Six L's national presence at retail will help us build our brand and our mission of increasing consumption among children."
Darren Micelle, general manager of Six L's/Custom Pak, said in the press release, "We believe in the marketing power of brands and the influence they have on consumers. The Disney Garden program is an innovative opportunity to deliver on retail sales initiatives with a clear goal of affecting the future of all produce items, including tomatoes, by moving the meter on consumption."
"The consumer interest in tomatoes as a snack clearly fits our mission of addressing children," Melinda Goodman, director of marketing for Imagination Farms, added in the press release. "Although we seek to add fruits and vegetables to all meal occasions, we look to add many items like grape tomatoes that provide the perfect sized foods for children to eat with dinner, have as a snack or take to school in their lunchbox."
Tomatoes will feature the family of characters from the Disney/Pixar movie "The Incredibles." As always, the Disney Garden packaging will feature fun health facts and calls to action to visit the Imagination Farms web site for "Learn & Win" opportunities that reinforce the message of healthy eating.
Six L's/Custom Pak joins other Disney Garden suppliers Ito Packing (stone fruit, cherries and blueberries), Four Star Produce (domestic grapes), Crunch Pak (sliced apples), Sunwest Fruit Corp. (California citrus), Progreso Produce (pumpkins and watermelons), Carousel Candy (low-fat caramel apples), Chelan Fresh and L&M Northwest (apples, pears and cherries), Turbana Corp. (bananas and pineapple), Church Bros./True Leaf Farms (vegetables), William H. Kopke Inc. (Chilean grapes) and Hugh Branch (sweet corn).
Beginning in April, Six L's/Custom Pak will provide a year-round program of tomatoes to include grape tomatoes, cherry-on-the-vine tomatoes and round tomatoes. In addition to tomatoes, Custom Pak will also be shipping watermelons in the "Disney Garden" brand beginning in June.
Custom Pak joins Imagination Farms supplier Progreso Produce, also a watermelon supplier, to ship seedless and personal-size melons seasonally from Florida, North Carolina and South Carolina.
Don Goodwin, chief operations officer of Imagination Farms, said in a press release, "When promoting our consumption mission, maintaining a consistent presence at retail with core items like tomatoes is critical to overall consumer awareness. Six L's national presence at retail will help us build our brand and our mission of increasing consumption among children."
Darren Micelle, general manager of Six L's/Custom Pak, said in the press release, "We believe in the marketing power of brands and the influence they have on consumers. The Disney Garden program is an innovative opportunity to deliver on retail sales initiatives with a clear goal of affecting the future of all produce items, including tomatoes, by moving the meter on consumption."
"The consumer interest in tomatoes as a snack clearly fits our mission of addressing children," Melinda Goodman, director of marketing for Imagination Farms, added in the press release. "Although we seek to add fruits and vegetables to all meal occasions, we look to add many items like grape tomatoes that provide the perfect sized foods for children to eat with dinner, have as a snack or take to school in their lunchbox."
Tomatoes will feature the family of characters from the Disney/Pixar movie "The Incredibles." As always, the Disney Garden packaging will feature fun health facts and calls to action to visit the Imagination Farms web site for "Learn & Win" opportunities that reinforce the message of healthy eating.
Six L's/Custom Pak joins other Disney Garden suppliers Ito Packing (stone fruit, cherries and blueberries), Four Star Produce (domestic grapes), Crunch Pak (sliced apples), Sunwest Fruit Corp. (California citrus), Progreso Produce (pumpkins and watermelons), Carousel Candy (low-fat caramel apples), Chelan Fresh and L&M Northwest (apples, pears and cherries), Turbana Corp. (bananas and pineapple), Church Bros./True Leaf Farms (vegetables), William H. Kopke Inc. (Chilean grapes) and Hugh Branch (sweet corn).
