Kopke to supply Chilean grapes for the 'Disney Garden' brand
Kopke to supply Chilean grapes for the 'Disney Garden' brand
Imagination Farms in Indianapolis has expanded its distribution by adding William H. Kopke Jr. Inc. in Lake Success, NY, to its list of "Disney Garden" brand premium suppliers.
Don Goodwin, chief operating officer of Imagination Farms, said in a press release, "With our singular focus on increasing the consumption of fruits and vegetables among children, a year-round grape program was a priority for us. Kopke is clearly a leader in Chilean imports and will help us bring quality grapes to the marketplace, further enhancing our role as a leader in fresh produce marketing to children."
With years of experience in sales and marketing of imported produce, Peter Kopke Sr., president of William H. Kopke Jr. Inc., added in the release, "As marketers we are always looking for new opportunities to meet the needs of our customer base. We are eager to begin shipping 'Disney Garden' grapes and we are proud to be a part of this innovative organization that is focused on marketing, but committed to getting kids to eat more fruits and vegetables."
Grapes are a top-five fruit item in the produce department, and statistics show that over 40 percent of parents with children are likely to purchase grapes. The Disney Garden program aims to offer retailers a comprehensive list of products and a year-round solution of seamless supplies from one growing region to the next while offering consumers high quality, innovative products with a touch of Disney magic.
Domestic grapes made their debut in the Disney Garden program last June, and the Chilean grapes will feature similar packaging highlighting Mickey Mouse to create a cohesive brand for the consumer.
"Consistency is so important for the retailer and the consumer to build brand recognition," Mark Haun, west coast sales manager for Imagination Farms, added in the press release. "To continuously complement our nutritional message, we feature fun health facts on our packaging in the form of easy- to-understand messaging for kids and calls to action to visit the Imagination Farms web site (www.imagination-farms.com) for learn and win opportunities."
Chilean grapes in the "Disney Garden" brand will be available directly from William H. Kopke Jr. Inc. It joins other Disney Garden suppliers Ito Packing (stonefruit, cherries and blueberries), Four Star Produce (domestic grapes), Crunch Pak (sliced apples), Sunwest Fruit Corp. (California citrus), Progreso Produce (pumpkins and watermelons), Carousel Candy (low-fat caramel apples), Chelan Fresh and L&M Northwest (apples, pears and cherries), Turbana Corp. (bananas and pineapple), Church Bros./True Leaf Farms (vegetables), Six L's/Custom Pak (tomatoes and watermelon) and Hugh Branch (sweet corn).
Don Goodwin, chief operating officer of Imagination Farms, said in a press release, "With our singular focus on increasing the consumption of fruits and vegetables among children, a year-round grape program was a priority for us. Kopke is clearly a leader in Chilean imports and will help us bring quality grapes to the marketplace, further enhancing our role as a leader in fresh produce marketing to children."
With years of experience in sales and marketing of imported produce, Peter Kopke Sr., president of William H. Kopke Jr. Inc., added in the release, "As marketers we are always looking for new opportunities to meet the needs of our customer base. We are eager to begin shipping 'Disney Garden' grapes and we are proud to be a part of this innovative organization that is focused on marketing, but committed to getting kids to eat more fruits and vegetables."
Grapes are a top-five fruit item in the produce department, and statistics show that over 40 percent of parents with children are likely to purchase grapes. The Disney Garden program aims to offer retailers a comprehensive list of products and a year-round solution of seamless supplies from one growing region to the next while offering consumers high quality, innovative products with a touch of Disney magic.
Domestic grapes made their debut in the Disney Garden program last June, and the Chilean grapes will feature similar packaging highlighting Mickey Mouse to create a cohesive brand for the consumer.
"Consistency is so important for the retailer and the consumer to build brand recognition," Mark Haun, west coast sales manager for Imagination Farms, added in the press release. "To continuously complement our nutritional message, we feature fun health facts on our packaging in the form of easy- to-understand messaging for kids and calls to action to visit the Imagination Farms web site (www.imagination-farms.com) for learn and win opportunities."
Chilean grapes in the "Disney Garden" brand will be available directly from William H. Kopke Jr. Inc. It joins other Disney Garden suppliers Ito Packing (stonefruit, cherries and blueberries), Four Star Produce (domestic grapes), Crunch Pak (sliced apples), Sunwest Fruit Corp. (California citrus), Progreso Produce (pumpkins and watermelons), Carousel Candy (low-fat caramel apples), Chelan Fresh and L&M Northwest (apples, pears and cherries), Turbana Corp. (bananas and pineapple), Church Bros./True Leaf Farms (vegetables), Six L's/Custom Pak (tomatoes and watermelon) and Hugh Branch (sweet corn).
