PMA's Produce Solutions Conference to explore the trillion-dollar consumer market
PMA's Produce Solutions Conference to explore the trillion-dollar consumer market
The Produce Marketing Association's Produce Solutions Conference, Consumer Trends '07, will be held March 22-24 in Charlotte, NC. The three- day conference is designed to give executives representing every segment of the supply chain the opportunity to focus on ways to target new consumer segments -- namely, moms, kids and the affluent.
With moms spending more than $1.6 trillion, kids influencing $146 billion in spending and the affluent averaging $3.1 million in net worth, there is considerable wealth to be spent among these target markets in this year alone.
"PMA reformulated this conference in response to members' requests to provide them with the latest information from experts about ever-changing consumer buying profiles," PMA President Bryan Silbermann said in a press release. "Produce marketers need the very best insights into what consumers want, and this insight translates into bottom line dollars and cents."
Mr. Silbermann added, "These specific market segments are important not only to retailers but also to the foodservice sector. That's why leaders from the foodservice channel will play a significant role in this year's conference. We're all learning how better to cater to consumer demands for fresh produce whether they buy in the store or eat at a restaurant."
Highlights of the conference will include discussions on how to attract these influential and important consumer target markets; multiple supply chain discussions co-led by retail and foodservice industry leaders; a presentation by Kate Newlin on passion branding; and suggestions by Kevin E. O'Connor to implement ideas developed at the conference.
Additionally, each attendee will receive a one-year subscription to PMA's Consumer Research Online, an information resource with access to consumer preferences and statistics.
An attendance cap of 300 encourages the intimate nature of the conference, which consistently attracts new representatives of the supply chain year after year. Networking opportunities with industry leaders abound at the conference's opening reception, shared meals, foodservice and supermarket tours, and lively foodservice and retail peer discussion group sessions.
For additional information about the conference and registration options including details to take advantage of discounted rates for retailers and foodservice operators, multiple registrants, and those registering prior to the early registration deadline of Feb. 9, visit www.pma.com/psc.
With moms spending more than $1.6 trillion, kids influencing $146 billion in spending and the affluent averaging $3.1 million in net worth, there is considerable wealth to be spent among these target markets in this year alone.
"PMA reformulated this conference in response to members' requests to provide them with the latest information from experts about ever-changing consumer buying profiles," PMA President Bryan Silbermann said in a press release. "Produce marketers need the very best insights into what consumers want, and this insight translates into bottom line dollars and cents."
Mr. Silbermann added, "These specific market segments are important not only to retailers but also to the foodservice sector. That's why leaders from the foodservice channel will play a significant role in this year's conference. We're all learning how better to cater to consumer demands for fresh produce whether they buy in the store or eat at a restaurant."
Highlights of the conference will include discussions on how to attract these influential and important consumer target markets; multiple supply chain discussions co-led by retail and foodservice industry leaders; a presentation by Kate Newlin on passion branding; and suggestions by Kevin E. O'Connor to implement ideas developed at the conference.
Additionally, each attendee will receive a one-year subscription to PMA's Consumer Research Online, an information resource with access to consumer preferences and statistics.
An attendance cap of 300 encourages the intimate nature of the conference, which consistently attracts new representatives of the supply chain year after year. Networking opportunities with industry leaders abound at the conference's opening reception, shared meals, foodservice and supermarket tours, and lively foodservice and retail peer discussion group sessions.
For additional information about the conference and registration options including details to take advantage of discounted rates for retailers and foodservice operators, multiple registrants, and those registering prior to the early registration deadline of Feb. 9, visit www.pma.com/psc.
