The Vision Cos. adds to La Visiõn brand
The Vision Cos. adds to La Visiõn brand
The Vision Cos. announced that distribution will start in late April for its La Visiõn label conventional and organic honeydews, squash, cantaloupe, mangos, jicama and conventional cucumbers.
"We're excited to add additional items to our La Visiõn brand and it has been extremely well received by our customer base," John Caldwell, vice president of sales Arizona, said in a press release. "We feel that the La Visiõn brand is representative of quality, value and consistently consistence. Our strategic plan is continue to grow our market share as we increase our grower direct deals in Mexico."
"We are excited about the growth of our direct grower deals," Allan Acosta, vice president of operations Arizona, said in the release. "Our windows are expanding and we continue adding new items, both conventional and organic to our portfolio of La Visiõn products. Our enhanced grower programs represent a sustainable long-term benefit for both our U.S. and Canadian customers and our growers as well."
"On our recent trip to the Guaymas, MX, area we were really impressed with our grower sophistication regarding farming methods, food-safety adherence and overcoming infestation challenges," Bill Vogel, president and chief executive officer of The Vision Cos., said in the release. "Even in this region, there are a number of labor issues needing creative resolution."