Potandon predicting one of its best Vidalia onion crops ever
Potandon predicting one of its best Vidalia onion crops ever
Potandon Produce, the exclusive marketing agent for the Green Giant brand of fresh potatoes and onions, is predicting a strong Vidalia onion program for the 2016 season.
“This year’s crop is one of the best looking crops we have seen,” Chris Woo, onion sales manager, said in a press release.
Potandon is expecting its 2016 crop to be about three times larger than last year, which should allow for significant growth in the marketplace. A key area for Potandon is the bagged onion segment, which drives sales through the strength of the Green Giant brand.
Potandon introduced a new look to its consumer packaging last season — a vertical full panel bag — which has been instrumental in driving growth.
“The Green Giant logo and eye-catching graphics make this onion bag an instant favorite with retailers, especially those who already have Green Giant potato program,” Ralph Schwartz, vice president of marketing, sales and innovation, added in the press release.
Currently Green Giant consumer bags are available in two-, three-, four- and five-pound packs. Stickered jumbo and colossal Vidalia onions are available in 40-pound cartons and 50-pound sacks. Potandon will start shipping on Monday, April 25, the official start date of the season.
