Tottori 20th Century pears enhance Chinese New Year promotions
Tottori 20th Century pears enhance Chinese New Year promotions
With Chinese New Year just around the corner - starting this year on Feb. 18 and celebrated for 15 days - Tottori 20th Century pears are a good pick for retail promotion, according to David Nelley, pipfruit category director for The Oppenheimer Group.
Oppenheimer is North America's exclusive marketer of the unique Tottori fruit.
"Tottori 20th Century pears are a favorite among discerning customers who appreciate the meticulous care involved in producing this fruit," Mr. Nelley.
"The pears definitely have a following with both mainstream and ethnic retailers. This time of year, when people are looking for something a bit special for Chinese New Year celebrations, Tottori pears are a good fit. Retailers should consider larger - or secondary - displays."
Oppenheimer is advertising the pears in Chinese and Japanese newspapers nationally to position them as an ideal choice for the holiday, Mr. Nelley added.
The golden-green pears are grown in the hilly Tottori prefecture of Japan. Each spring, pear blossoms are pollinated by hand, and as the fruit matures, each pear is wrapped in two wax paper bags to protect it from insects and disease.
After harvest, the pears are cushioned in styrofoam socks to reduce the risk of scarring during transport. Consistently clear-skinned, beautiful pears with unparalleled sweet, delicate flavor are the result, Mr. Nelley said.
About a quarter-century ago, Tottori pears from Japan became the first Asian pears to be marketed on a large scale by The Oppenheimer Group. Now, though the Vancouver, BC-based marketer represents Asian pears from Chile, New Zealand and Korea, the Tottori 20th Century pear remains a keystone to Oppenheimer's pear program.
Tottori pears are available through February in 2-layer, 10-kg Oppenheimer- branded cartons in sizes M (40-count), L (36-count), LL (32-count) and LLL (28-count).
Oppenheimer is North America's exclusive marketer of the unique Tottori fruit.
"Tottori 20th Century pears are a favorite among discerning customers who appreciate the meticulous care involved in producing this fruit," Mr. Nelley.
"The pears definitely have a following with both mainstream and ethnic retailers. This time of year, when people are looking for something a bit special for Chinese New Year celebrations, Tottori pears are a good fit. Retailers should consider larger - or secondary - displays."
Oppenheimer is advertising the pears in Chinese and Japanese newspapers nationally to position them as an ideal choice for the holiday, Mr. Nelley added.
The golden-green pears are grown in the hilly Tottori prefecture of Japan. Each spring, pear blossoms are pollinated by hand, and as the fruit matures, each pear is wrapped in two wax paper bags to protect it from insects and disease.
After harvest, the pears are cushioned in styrofoam socks to reduce the risk of scarring during transport. Consistently clear-skinned, beautiful pears with unparalleled sweet, delicate flavor are the result, Mr. Nelley said.
About a quarter-century ago, Tottori pears from Japan became the first Asian pears to be marketed on a large scale by The Oppenheimer Group. Now, though the Vancouver, BC-based marketer represents Asian pears from Chile, New Zealand and Korea, the Tottori 20th Century pear remains a keystone to Oppenheimer's pear program.
Tottori pears are available through February in 2-layer, 10-kg Oppenheimer- branded cartons in sizes M (40-count), L (36-count), LL (32-count) and LLL (28-count).
