Residents in California's Los Angeles and Orange counties will soon be able to experience a whole new way to grocery shop at ALDI. On Thursday, April 21, ALDI will open 10 new Southern California locations, six of which are in Los Angeles County, three in Orange County and one new store in San Bernardino County.

“California customers who are new to ALDI might not recognize our brands, but they definitely will recognize the great taste and quality, and will love our everyday low prices,” Gordon Nesbit, Moreno Valley division vice president for ALDI, said in a press release. “It’s clear shoppers throughout the country, including those in the Southland, appreciate saving money on the groceries they buy the most, including everything from fresh meat, fruits, vegetables, dairy and bakery items to organic and gluten-free foods. And it’s our approach to making great quality groceries affordable that has helped ALDI become one of the fastest growing retailers in the U.S. We look forward to our continued expansion across Southern California.”

The April grand openings are the next step in the grocery retailer’s plan to open approximately 45 stores in Southern California by the end of 2016, eight of which opened last month. The Southern California store openings play a significant role in the company’s strategic plan to expand to nearly 2,000 ALDI stores from coast-to-coast by the end of 2018.

Stores celebrating their grand opening on April 21 will host an official ribbon-cutting ceremony. The first 100 shoppers to arrive at each store will receive a golden ticket redeemable for an ALDI gift certificate of various amounts, and all shoppers will be invited to enter an on-site sweepstakes for a chance to win produce for a Year.

“Great-quality groceries and everyday low prices make for an unmatched combination that shoppers love, and that couldn’t be more true than it is right here in California,” said Nesbit said. “We are thrilled to be part of the SoCal community and are humbled by the very warm welcome that we’ve received so far. We encourage everyone to stop by and check us out... and start getting fresh groceries for less. ”