Acevedo joins GreenFruit as director of business development
Acevedo joins GreenFruit as director of business development
GreenFruit Avocados, a fully integrated avocado grower and supplier based in Newport Beach, CA, has named Dan Acevedo as its new director of business and marketing development. Previously, Acevedo held a similar role with West Pak Avocados for more than six years.
Dan Acevedo
In his new role with GreenFruit, Acevedo will evaluate and create new solutions for current customers and build new customer partnerships. He will also lead marketing development for new innovations in the avocado sector that GreenFruit will be offering its customers in the near future.
“We are very excited to have Dan join the team,” said Brian Gomez, vice president of GreenFruit. “His extensive experience and deep understanding of the avocado sector will complement the future growth goals of the company. I’ve been fortunate enough to work with Dan in the past, and his ability to create solutions for customers looking to grow their avocado category has earned him the nickname ‘Dan Avocado’ in the industry.”
GreenFruit’s recently announced merger with FrutiVal combined with Acevedo’s extensive category knowledge creates a strong competitive advantage for the company and its customers, according to the company.
“I joined GreenFruit because of the dynamic attitude and expertise in the company’s leadership, and see myself bringing tremendous value to their ambitious goals with my experience,” said Acevedo. “GreenFruit’s talent and passion for the industry is their greatest advantage, and I am excited to join the team, and contribute my expertise as the company grows and innovates this exciting sector.”
