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Former Wilcox CEO tapped for top spot at Amerifresh

Amerifresh, a leading national produce marketer for foodservice and retail grocery operations, has named Jim Richter president and chief executive officer. 

Richter has more than 32 years of experience in the produce and grocery industries. He was most recently CEO of Wilcox Fresh in Idaho.RichterJim Richter

“Jim has proven success in all of the areas we know are important to help drive Amerifresh’s business forward, and we are excited to have him join the SGA family of companies,” Slade Stewart, Services Group of America’s executive vice president and chief operations officer, said in a press release. “His ability to provide exceptional customer service, build teams and coach associates is a great fit with our culture.”

Stewart said the breadth of Richter’s experience in both broadline foodservice and retail grocery support Amerifresh’s model for consistently providing the highest quality produce to these demanding industries.

Richter has previous experience with large grocery and retail chains as well as building business with some of the largest broadline foodservice companies in the nation.

Amerifresh is known for marketing the famous Snoboy brand and working with growers in the top producing regions of North America, Mexico, Chile and New Zealand to provide a reliable supply of produce regardless of the season. It is a wholly owned subsidiary of Services Group of America.

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