River Fresh Farms expands team with experienced sales leadership
River Fresh Farms expands team with experienced sales leadership
River Fresh Farms, a grower-shipper that provides sales, marketing, customized supply chain logistics and consolidated shipping of conventional and organic fresh fruits and vegetables, announced the addition of Lisa Robyn to lead the sales team and work directly with buyers to support the ongoing growth of the company.
Lisa Robyn
Vince Ballesteros, founder and chief executive officer of River Fresh Farms, based in Salinas, CA, said the added support in sales will be instrumental in developing strategic partnerships for the future.
“I worked with Lisa for 15 years at a major fresh produce processor. She brings vast agricultural experience, in-depth knowledge of industry trends and a dedicated work ethic to our company,” said Ballesteros. “As River Fresh Farms continues to expand, she will ensure customers have access to a consistent year-round, single-source supply of quality produce.”
Robyn comes to River Fresh Farms with three decades of agricultural expertise in Salinas Valley and Sacramento. Her prior experience includes roles as procurement and marketing manager, sales liaison and product manager for a handful of large foodservice and retail distributors. She specializes in building lasting industry relationships, monitoring produce forecasts and consolidating purchases and transportation for faster delivery to customers.
“I’m excited to join the River Fresh Farms team to provide a flexible, responsive link between buyers and the year-round, fresh produce they are looking for,” said Robyn. “With the distinct needs of each customer, our goal is to customize service and provide direct access to our dedicated family of domestic and international growers. We’re making it easy to get from field to market, faster.”
