Natural Delights, the leading U.S. Medjool date brand, continues to innovate and support in-store performance with the launch of a National consumer and retail campaign called Let The Good Times Roll.

The Let the Good Times Roll campaign was developed to support the launch of this season’s Natural Delights date rolls, an exciting new healthy snacking lineup positioned to take advantage of the surging popularity of on-the-go, produce-based snacks.  

“We are focused on developing high-performance, natural products and working with our retail partners to connect with shoppers that are snacking with a conscience,” Erin Hanagan-Muths, director of marketing for Bard Valley Date Growers, said in a press release. “Health-minded shoppers are racing toward products that are natural, have minimal ingredients and are of course, delicious. With flavor profiles that are indulgent yet healthy, this season’s date roll lineup is perfectly suited to meet the demands of the marketplace.”

Natural Delights date rolls pair the delicious flavor of Medjool dates with the wonderful taste of simple, pure ingredients. This year, date rolls will be available year-round in chopped almond and coconut flake varieties and limited seasonal varieties, including pecan pumpkin spice and lemon coconut.

The Let the Good Times Roll consumer campaign is the second in a year-long series of demand-generating activities that will deliver over 150 million impressions to health-minded consumers through a national consumer advertising campaign that spans print, digital, mobile and social media channels.

Retailers are encouraged to bring the excitement of the Let the Good Times Roll national consumer campaign into the aisle with promotional-themed self-display shippers. Produce departments can also enter a display contest where the winning produce department team will be awarded Visa gift cards.

“We’ve made it easy for our retail partners to connect in-store with our National consumer campaign,” Hanagan-Muths added in the press release. “Our Let the Good Times Roll-themed self-display shippers are simple to set up and customize to fit the format of any produce department or secondary display location.”

The campaign will run from May 1 to June 30, and self-display shippers are available in multiple product configurations.

Retail departments interested in participating can visit www.naturaldelights.com/trade/landing/let-the-good-times-roll, contact their sales representative or email [email protected] to learn more.