TransFresh’s ‘Captain Tectrol’ returns just in time for the 2016 berry season
TransFresh’s ‘Captain Tectrol’ returns just in time for the 2016 berry season
TransFresh Corporation, innovator and marketer of the Tectrol Modified Atmosphere Systems and Tectrol Storage Solutions, announced that its award-winning comic strip hero, ‘Captain Tectrol,’ will return in the company’s 2016 marketing campaign to once again “save the day for fresh berries.”
In TransFresh’s new advertising campaign, which launched March 11, Captain Tectrol brings his unique brand of superhero powers to protect fresh strawberries in transit and on-shelf against the evils of decay.In the new advertising campaign, which launched in key trade publications March 11, Captain Tectrol brings his unique brand of superhero powers to protect fresh strawberries in transit and on-shelf against the evils of decay as well as extend the storage clock for fresh blueberries.
Captain Tectrol was first introduced almost a decade ago to offer a novel look at the features and benefits of Tectrol atmospheres and solutions.
The illustrated ads were originally created for TransFresh by Full Steam Marketing and Design based in Salinas, CA, and were the recipient of key marketing industry honors.
In its updated iteration, Captain Tectrol finds himself in a series of story vignettes where he brings his mighty powers to protect berry quality in a variety of situations fighting various villains, including his arch nemesis, Dr. Shrink.
TransFresh director Rich Macleod stated that Captain Tectrol’s comeback is a mix between nostalgia and taking a fresh look at how Tectrol Modified Atmosphere Solutions contribute to the marketability of fresh berry products.
“We’re delighted to bring Captain Tectrol back as the 21st Century high-tech superhero who battles evil to protect the goodness of fresh berry products,” Macloed said in a company press release.
“No matter how difficult the challenge, Captain Tectrol prevails to safeguard quality,” he added.
