California Giant Foundation announces changes to Tour de Fresh
California Giant Foundation announces changes to Tour de Fresh
This year’s Tour de Fresh cycling event, presented by The California Giant Foundation and supporting Let’s Move Salad Bars to Schools, is heading back to the West Coast. The three-day ride leading up to PMA Foodservice Conference will begin July 26 in Napa Valley and end July 28 in Monterey, CA. Additionally, Tour de Fresh announced a second event — a one-day, 100k ride in Dallas/Fort Worth. Tentatively scheduled for Oct. 1, 2016, this event will also benefit the salad bar cause and will serve as a model for more regional Tour de Fresh events.
Available now, Tour de Fresh is offering a wide variety of sponsorship opportunities for both events to companies and brands in the fresh produce industry as well as other industries — something they’ve never done before. While still predominantly made up of support from the fresh-produce industry, the new sponsorship offerings will contribute to the event’s goals of raising at least $175,000 and donating more than 55 salad bars to schools across the United States.
“We’ve been able to set the bar higher each year because we’ve seen substantial growth in support, participants and media attention, fueled by the need for more fruit and vegetable options in our schools,” Cindy Jewell, vice president of marketing for California Giant Berry Farms, said in a press release. “Our steering committee is thrilled to see the Tour expand in both participation and number of events in 2016 with new sponsorship and marketing opportunities — ultimately benefiting dozens more schools and providing terrific exposure for event sponsors and participants.”
This event not only allows fresh produce industry companies and affiliates to demonstrate their passion and commitment to living the healthy lives promoted through the products they sell, but it also provides opportunities for those companies to support the United Fresh Start Foundation’s salad bar campaign, which is committed to serving the next generation.
“I feel very fortunate to have participated in Tour de Fresh the last two years,” Helena Beckett of Tanimura & Antle said in the release. “Our team believes wholeheartedly in providing salad bars for schools, and the culture of our company lends itself perfectly to an event like Tour de Fresh where we can rally together for a great cause, while earning exposure for our industry.”
The 2016 Tour de Fresh sponsorship packages offer companies five to 10 months of marketing opportunities and media exposure, along with customized benefits based on sponsorship level. For details about available sponsorship packages, visit http://www.tourdefresh.com/docs/2016_TourdeFresh_Sponsorships.pdf.
