Green Giant Fresh Cauliflower Crumbles continues to impress
Green Giant Fresh Cauliflower Crumbles continues to impress
It took several years of research and testing before Green Giant Fresh Cauliflower Crumbles reached the marketplace, but their launch last year has yielded rave reviews, and the ultimate compliment: a few recent imitators.
Jamie Strachan, chief executive officer of Green Giant Fresh/Growers Express, the Salinas, CA, company that produces this unique new product, said that several years in development, Cauliflowers Crumbles patent-pending process ensures the ultimate in freshness and convenience to the consumer. He added that the patent-pending process, which covers harvesting, processing and packaging, yields a product with excellent shelf life, consistent color and appearance, and no waste. The original technology, patent-pending process and Cauliflower Crumbles trademark were purchased earlier this year by Growers Express from the inventors.
Strachan acknowledged that there may be similar products being offered in the market place, but he said there is no similar value-added cauliflower offering that is not covered by Green Giant Fresh's pending application.
Cauliflower Crumbles maintains its refreshingly bright white color for a minimum of 18 days, according to the company. Each 16-ounce bag is ready to use and equivalent to one whole head of cauliflower, with no prep, no mess and no clean up.
Green Giant Fresh has received numerous accolades from buyers and consumers indicating this healthful item has been a hit since it was introduced last spring. Consumer posts on social media have called the item "SERIOUSLY! Brilliant!," "I found the Unicorn!" and a "game changer." Kellie M. said, "This is amazing. I would change stores for this!!"
Like several other on-trend vegetable items, cauliflower has experienced a significant boost in popularity over the past few years as health-conscious consumers marvel about its versatility, mild flavor and nutritional value. It can be eaten raw, steamed, roasted, stir-fried, sautéed or puréed into an ingredient for baking everything from breads and pizza crusts to desserts, which is why this ready-to-use product has found much favor. These time-saving, washed and chopped crumbles are recipe-ready for a variety of usages and applications.
Strachan added, "The Cauliflower Crumbles stand-up pouch merchandises nicely in stores and the high-impact graphics garner attention from consumers. We've developed point-of-sale materials that communicate usage ideas for Cauliflower Crumbles to consumers, as well as recipe cards that show just some of the wide variety of recipes and uses for this unique new product."
Cauliflower Crumbles are being processed on a year-round basis under the Green Giant Fresh brand, Farm Day Organic brand, as well as private brands for select customers.
