Natural Delights launches first wave of yearlong national promotions
Natural Delights launches first wave of yearlong national promotions
Natural Delights Medjool Dates continues to drive consumer demand and support in-store performance with the launch of a new promotion called Your Date with Fitness. The promotion gives consumers a chance to win a FitBit Charge HR fitness tracker and Natural Delights Medjool Dates. 
“We are connecting directly with consumers to drive awareness around the Natural Delights brand year-round and have built an exciting retail program that brings these promotions into the aisle with a full suite of partnership opportunities,” Erin Hanagan-Muths, director of marketing for Bard Valley Date Growers, said in a press release.
This campaign is the first in a yearlong series of demand-generating activities that will deliver over 150 million impressions to health-minded consumers through a national consumer advertising campaign that spans digital, mobile and social media channels.
Natural Delights Consumer Promotion Calendar:
- Your Date with Fitness: March 1–April 30
- Let the Good Times Roll: May 1–June 30
- My First Date: Aug. 1-Sept. 30
- Naughty or Nice: Nov. 1-Dec. 31
The Natural Delights sales teams are currently seeking performance driven retail partners to join forces with these powerful campaigns.
Retail Partnership Opportunities Include the following:
- On-pack national sweepstakes tie-in
- Social media programs and content integration
- In-store radio
- Merchandising displays
- Demo program with store registered dietitian tie-in
- Store level incentives
Consumers and health professionals alike are awakening to the unique nutritional benefits of Natural Delights Medjool dates. Certified heart-healthy by the American Heart Association, Natural Delights are Non-GMO Project Verified, pesticide-free and additive-free whole fruit that has captured the attention of families in search of healthy snack options.
