PBH names Green Giant Fresh a 2015 Role Model
PBH names Green Giant Fresh a 2015 Role Model
Green Giant Fresh has been named a 2015 Role Model by Produce for Better Health for its support of the Fruits & Veggies More Matters brand and national health campaign.
According to PBH, these efforts helped contribute to an increase in fruit and vegetable consumption, which in turn helps improve the health of America.
Today’s consumers are label-readers and eager to learn more about what they’re eating and serving to their children, and how it will affect their overall health. In an effort to regularly help time-starved parents with usage ideas and recipes for their different vegetables and value-added products and vegetable blends, Green Giant Fresh packages features on-pack information and recipes.
“The nutritional features and benefits of our premium fresh vegetables are a natural part of our messaging,” Jennifer Fancher, vice president of marketing for Salinas, CA-based Green Giant Fresh, said in a press release. “But we also feel a great responsibility to help consumers understand the versatility of vegetables and the easy swaps that can be made to improve the overall nutritional value of dishes while eliminating some fat, calories and starches.”
Fancher continued, “Providing preparation suggestions and tips is an important step for us in continually innovating healthful products, and we always encourage our consumers to be imaginative and create their own in-home culinary masterpieces with our peeled, cut, chopped or prepared products that help eliminate prep, mess and clean up.”
