Turbana fuels student creativity at University of Miami
Turbana fuels student creativity at University of Miami
For the second year in a row, Turbana, a leading importer of bananas, pineapples, plantain and ethnic tropicals, joined University of Miami’s PhilADthropy event to support students and fuel their creativity for the 25-hour advertising marathon.
For the event, over 150 students gave up a full night’s sleep to solve hundreds of marketing challenges for 20 local nonprofit organizations.
“We are happy to reunite with the University of Miami to provide healthy snacking options for students on their 25-hour mission,” Marion Tabard, director of marketing at Turbana, said in a press release. “We share a vision with the university to empower and encourage students to work together, make an impact and create a better tomorrow, and this year’s PhilADthropy event resulted by doing just that.”
At PhilADthropy, students were divided into groups and guided by volunteer mentors to create campaigns. Each group worked together to provide the nonprofits with marketing materials including the creation of effective social media campaigns, website designs, interactive initiatives, or new logos.
UM’s PhilADthropy has provided students with real-life agency experience while giving back to the community since 2010, and for the first time ever, seven of the 20 nonprofits received a video component by the videography students. The work done by students and mentors is all pro bono and is customarily used by the nonprofit organizations.
A pioneer in sustainability and social consciousness, Turbana aims to create opportunities that empower local communities in the United States.
